First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea. With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point. You see...
I am not an attorney and this is not legal or "professional" advice. Copyright protection will be the easiest, as an artist's work. However, trademark is what you will really want. And that is not at all as cheap. Overall, my advice is for you to get moving, quit worrying about what theoretica...
Unless they are in some way related ie seo clients are weight loss focused you should keep two.
Well, I made money in the first year...in the first couple months, actually. I run a consulting business. The other guys...let's get some definitions going here. They made revenue. Unless they were totally hopeless, they had some cash coming in. But they also had expenses going out. Manufacture...
First: I like the website but the friction you create with the email sign up is crazy. Be careful with it and measure the conversion between people visiting the site/sign ups. If the friction is too high there may be a problem. On which strategy to take, I think if you are asking yourself about ...
As a television anchor, you would have reached people – I imagine – partly through "stage presence", personal charisma, presentation and delivery. Some of those personal qualities and skills may be lost online, where text and static images dominate. However, many online platforms lead to in-pe...
The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impac...
It's a balancing act. You're absolutely right in the observation that the hero is the client, but when a coach tells their own story the reader builds trust. They think, "this person had the same struggle as me and understands what the process is like, therefore I will trust the to relate to my p...
I'd say you're *almost* ready to talk about equity but before you do, I think it's really important to check in as a group and see who really wants "in." Startup Weekends create a lot of enthusiasm and excitement but I've seen a lot of projects originate there that end up like reality TV - a con...
With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said. You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit. Create and tell a story t...