In my experience, every step you take to complicate your company's structure and ownership rights reduces the likelihood of investors providing your venture with seed funding. To attract seed funding, investors expect a single-minded laser focus on the entrepreneurs' assessment of his or her bes...
One of the biggest challenges for new or growing brands when approaching multi brands (whether on or offline) is convincing the retailer of the following: a) You can delivery the product as promised b) It will sell and do so at an acceptable margin c) That you can find a way to cover them if b) f...
Hey, I am CEO @ Incredo (www.incredo.co) and we do app marketing for start-ups Assuming you have already on Google Play or Appstore you may consider submitting your app to other marketplaces as well. There are various other app stores on the online market where you can upload your app. Acco...
Traditionally yes! In our digital-era, consumers are more aware than ever, and so cheap tends to give us a red flag that is cheaper due to something besides the provider being nicer and thus charge less. People don't want to know is cheap but what they/we care about is whether we get good value ...
Hi there.... I am not a media giant or PR person but I do know social impact and my guess if this guy has really great story to tell, you'd be able to find resonators with a large audience simply by cherry picking the right groups with whom to share his story. It's like any sales, really. Find t...
I think you'd have a good market if you started with hotels like Ace, etc. who want to be trendy and using local consumer brands. There are probably several ways to monetize this. 1) Work with the hospitality companies to curate the brands that they want to represent their company. You can cha...
1. Organic traffic through great content. 2. Classic (but targeted) paid online marketing - Facebook, Google etc - depending on your target market (this method will be tough/expensive because you're competing against the bigger players who have huge budgets - so it's less advised) 3. Endorsement...
The challnege here is that not too many people really understand branding, similar to the way people understand marketing. It does not have a consistent meaning. You will have to educate your csuite or key personnel on the value of developing their brand. Use examples of other companies in your ...
I'd recommend talking to a business consultant or coach, preferably someone with experience in your industry. As someone outside your industry, I would recommend that you think more about how you can consolidate into fewer brands. Managing five brands means splitting your resources, time and mone...
Building a brand takes more than a logo. With that said, consistency is key for obtaining a competitive advantage that speaks to your market for longer. I would recommend against using different styles and colors for various purposes and instead maybe avoid using in lieu of the logo use maybe ins...