I think you're looking at this the wrong way. Your customer acquisition cost is not something you should benchmark against other businesses. Without knowing more, like your short and long-term goals, it's impossible to answer. Two companies with similar business models may have different answers...
There is no harm in having several businesses BUT it is wisdom to focus your full energy on the best business out of your lot. Let that focused business give you all the income you need on ongoing basis. Then you need to develop systems so that business doesn't need your full time attention. And...
I used to work in advertising and saw how colleagues would manipulate analytics to give the client what they wanted. I am extremely weary of paying for advertising with Uberpong. Regarding PR, it is very difficult to measure ROI so I prefer to reach out personally and let media outlets know I can...
Not at all. To me your suggestion is not discounting - it is a free trial period for potential customers to try out your product. And you want to limit it to a one day test. In my view, you could go up to a week without devaluating - especially if you integrate it with a testplan, so you show t...
You really have to think about the objective. Why do you want to do it? Assume it is to drive traffic? Best way, is to focus on creating content that people want to read and share, then pushing out with paid support via social platforms, influencers and partners.
Hi. I am a former Officer of the regulatory body for capital markets within my country with more than a decade of experience in the field. As part of my job profile i have handled many instances of investor complaints such as yours. However in order to assist you further i require more specific d...
Cloud funding platforms are a good way of raising funds for various causes. However, a major concern on the part of the giver may be issues around transparency regarding what the money is being used for. To address this, there should be clear communication on the part of the receiver stating and ...
The paranoia of "my idea is being stolen" is the sign of a highly inexperienced person and also statistically speaking, the sign of someone who is unlikely to succeed. Your skills as a designer and implementer make you highly valuable to many non-technical founders, so you should consider yours...
This is an incredibly convoluted scenario that I would suggest is likely not worth the trouble. Let's first start with the equity. Let's assume that the current value of the domain you wish to acquire is $40,000. They want $20,000 and 2% of your company. For the example's sake, let's also ass...
It takes time for search engines to properly index your websites. Changing the entire website within a 3 month timespan will impact your SEO for sure. Search engines love it when websites are easily identifiable. If your site looks like it's going through a mid-life crisis, it's not going to rank...