What value do THEY get from subscribing to your newsletter? The answer should be: "lots of value, and I make it obvious to readers in language they care about." I've written two how-to books. In each, I point to a book-specific landing page with resources. For my first (on public speaking as a f...
The main reason people opt-out of your mailing list is because you are not offering anything of value to them, whether it be through sample products, free information that solves a problem, or simply offering them a free ebook. Another reason people will opt-out is because you send too many emai...
Start by triangulating all of your prospects (via Crunchbase, Angel List, and LinkedIn) with those angel and VC firms located in cities that do a lot of investing in the healthcare sector—e.g., San Francisco, Boulder, Nashville. Then, start connecting with founders/executives of those firms' port...
Traditionally agencies and consulting firms grow vertically through a pyramid structure adding junior layers and mid level professionals who can be paid at a lower level and then billed back at higher rates to the clients as they scale once the rainmaker fills the pipeline. Another option is to...
It depends on your budget. Companies like Nielsen or other international market research companies had offices in these cities and they offered professional research services. However, many successful teams in the region would build their own research projects in-house. If you are in a budget,...
I'd be happy to give you some initial pointers for free. Send me a URL of your site and I'll check it out. If there are a significant number of fixes that need to be done we could also set up a call to go over everything more thoroughly, best, Lee
If you are a self-published author, you may want to consider publishing via both options. I just remembered a survey I did with US-based readers when I published my book. I initially wanted them to just be on print versions to hold a special offering for the books. However, 80% of the readers ...
It's disheartening to know your plight! Don't beat yourself up over it so hard. But you should know that you are not alone in this. Lemme begin with similar qualms. I was agitated over the 'get rich quick' scheme over the internet. The internet as we know is filled with scams. Those voracious ov...
Hi, Nice to meet you. I manage all marketing and sales for Ometria a SaaS Ecommerce Intelligence platform. What technology are you trying to sell? Would you be able to tell me more about your current business model, product and goals? Regards, Ed
We share a similar challenge -- visual for you, verbal for me. In my case, this often means convincing folks that cutting corners on their branded domain name or written content carries hidden costs. They often see spending more than the bare minimum on their online identity as waste. It's eas...