You can read about Zaarly, which was a 2-sided reverse Craigslist, and their struggles with pricing and the ultimate impact it had on their decision to change to a storefront only tool. * http://techcrunch.com/2013/03/09/zaarly-shutters-its-reverse-craigslist-marketplace-goes-all-in-on-virtual-...
Groupon made a billion dollar business out of email marketing. I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits an...
Number of clicks, time among each and most importantly offers to opt in. I find people delete apps easily and if you connect through email / other channels faster w/ offers you have the ability to stay in front of the user.
Do you have any internal sales professionals? You should at LEAST have an internal sales director who sets the strategy for a sales force. Then you determine if the proper path is a contracted sales force. I've known companies that have used outside sales teams however NONE that have seen the typ...
What worked great for me is to watch what competitors are building and to reach out where I could to get a review myself. So focus on building a great product and ask people to review it.
Make sure your long term strategy is tied into your short terms tactics. Tactic - method or technique to achieve a immediate short term gain, run ads, sales calls etc. Strategy- A carefully defined detailed plan to achieve a long term goal. The overall position you would like to achieve. So ...
Take a look at the core of what you need to know here: http://startupfashion.com/fashion-ecommerce-website I answered these questions for those starting their own eCommerce store, and that is a great resource for you to get going! Feel free to reach out to me directly for more tips, we can set ...
I would create an account with Manageflitter and/or Followerwonk - both integrate with Twitter. I know that many people feel negatively about Twitter but here's why it's great, especially for your quesiton: There are no privacy settings. Facebook and LinkedIn have tons of walls you run into w...
You want to do something effectively... And spend no money doing it? That's not only impossible but it is the wrong way to think. It will cost you much more money in the long run. Marketing is an INVESTMENT. Not an expense. You are among for the best ROI, not the cheapest initial cost. The che...
Pricing for different tasks that require the same amount of time from you tells the Customer (and your subconscious) that you're working at a 5 on task x, but working at a 9 on task y simply because it costs/earns more. That seems to be a disconnect. Your time is your most precious asset, and I w...