The dating app Hinge should start out by doing concentrated marketing campaigns on a city-by-city basis including social networking ad, billboard, bus and subway ads, and offer a contest for those who register. Organizing a launch party with VIP's and celebrities, in order to get their support a...
What do you/the founders want to do? The scenarios you describe all have their own positives and negatives, and all represent very different paths. I'd like to dive more into your statement, "we have tried in the past to get our marketing team up and selling..." I suspect your marketing team wa...