I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford. Paid acquisition should never be your main driver of new users, ...
I believe past history is a great predictor of future work, so I would ask 1) Have you worked with anyone in our industry or similar project? 2) Ask for their complete portfolio 3) Ask them how many full time vs. contractors 4) Ask them who on the team (or individual) did the work you like and if...
All of the factors you mentioned are important but if you asked me to rank them. 1. Traction: as it proves that you know who to build something people want. 2. Team: as it's the constant that matters most as the business evolves. 3. Vision: as it'll help tell the story as to why you have the pot...
Source: I founded a major display ad tech business. (What about Google's prediction of $100B by 2017?) I believe there are a few key things that need to change: Publishers need to wake up and stop forcing buyers to use old school hand-to-hand combat direct sales methods (where 70% of the curre...
The core underlying factor for this is that platforms and behaviors took hold which did two crucial things for commerce, communication, and entertainment driven companies. The first was provide a graph to leverage for quick scale, Zynga on Facebook being the best example. Many others were able to...
It's best to keep everything in a single company to start with. Before going further with my answer, I'm compelled to tell you that launching multiple products *rarely* works and unless you have very significant prior success, most investors will take interpret diversification as a very negative...
The age of your site is a minor factor. Since there are several factors that will drive you to the top in Google, you have a great chance at ranking high with your new startup. I don't know the details of your company, but can offer you some basic guidelines. 1-follow onsite SEO best practices an...
I have created numerous educational videos, sales videos and hosted hundreds of webinars. I would recommend checking out the National Speakers Association, of which I am a member, at NSASpeaker.org. If you are on a shoestring budget, you could try fiverr.com - but approach cautiously as it is mo...
If you haven't already, I recommend to start by creating accounts on platforms like Actors Access and Casting Networks (there are others but these two have a lot of activity). Set a phone up with a selfie timer or have some help take a few simple photos full body, profile, 3/4, and decent head sh...