Managing a product in the healthcare space is quite different than most other industries. You need to have a thorough understanding of the following: 1. What is your target population? The candidate patient for your product needs to be well-defined. Usually, the more specific, the better (at lea...
Choosing a business name is a real hang up for some people. I've met would-be entrepreneurs that get so hung up on the perfect name that they never start! That being said a great name is very important. Gone are the days when a name has to have any industry specific meaning (look at Google, Twitt...