I would absolutely suggest a content-focused marketing strategy. development of white papers, blogs and other SEO-rich materials which are actively managed and cultivated will pay dividends over the long haul along with any offline or other activities you want to consider. A lot of people hesit...
I have lived and worked both in Dubai and Bahrain and done business and help set up branches all across the GCC - also known as the Arabian Gulf. Firstly, let me commend you on having boots on the ground in trying to sell your product in this part of the world. Its really tough to sell a softwar...
It depends on your budget. Companies like Nielsen or other international market research companies had offices in these cities and they offered professional research services. However, many successful teams in the region would build their own research projects in-house. If you are in a budget,...
Don't Outsource. Period. While there are big drawbacks with outsourcing related to building internal expertise the real reason I would never outsource at your stage is the need for speed and flexibility. Per your description, you are an early stage start-up with a MVP that is gathering data....
I am an investor and advisor and have been structuring deals like this for many years. You can provide equity in the parent if you do not spinoff, provided that the people you provide the equity to agree to it in advance and you comply with all existing shareholders agreements and securities laws...
Being bold and assertive, both in terms of communicating a vision as well as standing up for yourself, is something I've struggled with as an East Asian entrepreneur, and it's something I also see other Asians/Asian-Americans struggling with. Growing up, my parents always instilled a respect for ...
A great structure is having an internal champion present on each team, unit, office, etc. that can easily provide answers to benefit questions. This structure is particularly important if the company is spread across several locations without HR on the ground in each locale. On the more proacti...
That really depends on the product. If the aim of your product is to work in third world countries with poor access to technology and internet then you should build something as basic and all supporting as possible. If you're building something without a social edge and it's about monetising fr...
Find a business similar to the one you wish to open. Speak to the owner and make a wholesale pricing agreement. ie: he gives you a discount and produces work for you that you provide to your client. Go find customers and sell the services. If you can sell enough services for it to make sense t...