: Hospital buyers of medical devices contract with manufacturers with market power that sell differentiated products. The medical staff strongly influences hospitals’ choice of devices. Sellers have sought to limit disclosure of transaction prices. Policy- makers have proposed legislation mandati...
Crystal balls are never as crystal clear as we would like when peering into the fortunes of the stock market. I've worked in the market for more than 35 years and can tell you no one truly has the answer to this question. I'd be happy to talk to you about my views and give an overview of the curr...
It's never too late to develop your first app. The most successful companies/apps are started by people with unique perspectives targeting like minded customers. As a 41 year old, you certainly have insights and perspectives that others do not. Are you looking to develop the app, yourself, or a...
So the question is what are your "Plan B" options. Let's assume for a sake of argument you've weighed the options (build your own, buy from an established competitor, partner with this startup) and you've decided that partnering is the best option. One way you could protect yourself in the event ...
One of our clients went with a card-based approach (http://purelyapp.com). The reasons were: - People understand them. The separation and spacing lead to very little cognitive overhead. - Perfect for responsive layouts, and translate easily to native mobile devices. - Forces you to discriminate ...
As a Limited Company, you have the option to defer the tax on a van you've purchased by capitalizing the cost of the van and treating it as an asset on your company's balance sheet. This means that the cost of the van will be spread out over several years through annual depreciation expenses, rat...
To build on what Sarah said - you can also look within channel if you have access to someone with the technical chops. Some ad groups or campaigns could be driving "worst" leads and others could be driving "best" ones. To cut off the channel is throwing the baby out with the bathwater. UTM tag...
I'd suggest forgetting about trends, and instead focusing on finding problems that lots of people will pay you to solve for them. Here are some ways to get started: (a) Have a clear idea of the few areas where you may have a view of what lies just beyond the edge (technology evolution, market ...
Do you know how your best customers are finding you through adwords? If you have a big enough data set there's likely some commonality. It's a gross oversimplification but if you can track them from start to finish, there's no reason you should have to continue acquiring the $30 customers.