Sounds like you don't have your tracking code set up correctly. I suggesting hiring someone who can spend an hour and take a look to see if you can get the tracking working properly and go from there.
As a restaurant owner myself, i feel that if you can show me how you can save money, improve productivity , improve marketing and also able to finance the Pos then I am interested. Since this is a large investment , restaurant owners are usually not looking to upgrade unless their system is out ...
Qualifications on the answer: Created the first website to be ever commercially licensed by a ministry of education for in-school use (Brainium 1996). Was a VC associate at a 500,000,000 firm called Knowledge Universe focused on all things education-related that intersected with technology. Shor...
It may be your messaging. Do you have current clients? If so, ask them what they like about working with you. That is the message you should use to go to the market. I have several clients where I gave them that challenge, go ask your best clients why they work with you. When they heard the me...
There are some market-research companies which have very detailed sector specific knowledge. Thus, they are not freely available for consumers. Here are a few to get you started: http://www.mintel.com/ https://www.marketresearch.com/ https://www.marketresearchreports.com/ https://www.ibisworld.c...
If it's email, my experience has been keep the touches valuable and consumable. By that I mean, don't send them a 2 page email with all kinds of content about how awesome your company is and why they should use your product. Take the education marketing approach. Send them little nuggets of usefu...
I have been managing multiple domains/sites for my clients since a few years now and I think the easiest and best way to do it in your case would be setting up simple WordPress sites on each one of them and managing them with something like ManageWP(https://managewp.com/) . If they're niche dom...
Unfortunately, there is no best way. It all varies by your goals, the funnel required to get people to the conversion and the value of each attribution. This type of modeling takes time to establish and generally will only come through experience of analyzing the data of visitors going through th...
Make sure you've setup advanced analytics. You'll get a better picture of which conversions were direct, and which ones were assisted by another channel. Use tags and make sure your urls include all the detailed parameters - note that savvy users might truncate that link, so use a link shortener ...
Sure, it's correlative for technical reasons, iTunes / AppStore does not provide (yet, might change) a mechanism for that, so 3rd parties have to build their own. I recently discussed with people from Adjust and I was really impressed. HasOffers / MobileAppTracking seems to be a good choice as well.