Not necessarily. What's key is to build relationships with the organizations that work most closely with the munis and local leaders. Often times the money comes from them (i.e NGOs, local companies, social ent orgs). In some cases software can be piloted at low or no cost with muni leaders and f...
I struggled when i first made my account but found out if i used a hashtag that i created or tagged a brand/logo or the area in the photo that would draw more people into wanting to follow my account try not to put to much hashtags though because then it looks like your trying to hard, pre-mote ...
The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.