Unfortunately all the numbers are off. Content builds on itself in an accumulative fashion. Much of it is unquantifiable, but the success comes as breakthrough success after building your authority over time (atleast 18 months of consistent publishing content.) Those 1000 monthly visitors shoul...
For two sided marketplaces, I recommend having strategies for the following areas: 1) Strategies for solving the chicken-and-egg problem in the beginning, as many multi-sided marketplaces fail to gain traction due to this problem. Buyers need sellers in order to show interest; sellers need buyer...
One of the easiest way is to reach out to MVP's and get connections from them on who use Microsoft Stack. http://mvp.microsoft.com/en-US/default.aspx
What I've seen be incredibly effective is to gate the webinars and offer them for email addresses. At this point you can drop these prospects into a highly targeted drip campaign. To use this most effectively you would want multiple webinars for each persona you are targeting and segment them b...
I've set up a number of online courses, and also supported other business owners in their online course creation and hosting. This is a huge topic with a number of variables. You may decide to host your course on your own Wordpress platform, in which case you'll need: - a website (if you don't a...
Yes! In fact, when working with my startup clients, I regard the blog as the backbone of an inbound marketing strategy and a must-have for businesses looking to accelerate growth. Here's what having a blog can do for you: - Attract the right kind of prospective clients through targeted posts that...
For pure B2B, nothing beats the free and fee offerings at http://www.marketingprofs.com/
Sounds delicious. I LOVE ice coffee. My advice is to definitely generate buzz on social media as well as a series of YouTube videos of every day people using the unit and enjoying the iced coffee. Some ideas: 1. Join a coffee lovers group on Facebook and LinkedIn. More importantly, an iced coff...
Tough to answer in full without knowing what your service is, but there are plenty of ways to get in front of college students. A few ideas: - Build a blog with useful/interesting content, share on social, build an audience - Incentivize current users to invite their friends through a referral p...
I've worked with a number of family businesses, and a real key for you is to work with reputable executive coach who specializes in family business. These people can be exceptional guides throughout your transition and the investment is well worth it. Connect with me directly if you'd like any re...