I love this type of questions because it has to do with strategy which is my sweet spot!! My name is Humberto and I'm the co-founder of www.Unthink.me a digital marketing agency that allows small business owners and entrepreneurs negotiate their subscription budget. We started offering marketing...
You can learn a lot by reading through articles on http://searchengineland.com/ . It is one of the leading sources for SEO and SEM. SEO is a science and an art so you have to learn about each side of the art & science. As mobile continues to grow, SEO becomes more important as there are fewer nat...
The 1st thing you should do it to identify 100 potential customers from your group to approach them and to offer them to use the platform to test it out. These people will not only give you feedback on how to improve it but also will give you testimonials for your website. The next thing to do...
If you are going cold market the best way I have found is looking for a niche where there are good solid companies on page two - five that have poor onsite SEO and/or site design. Connect with them.
Don't delete them: segment them. Move them to another list for their own retention campaign. Send them a series of 3 messages saying that you've noticed that they haven't read anything from you lately, and you want to make sure that they're still interested in receiving information from you. If a...
If you haven't already have a co-host organization or have sponsor that adds to the guest list to grow both networks. Engage a charity to co-host that would benefit in some way plus you reach their audience. Put referral program in place - bring a friend get something in exchange.
Well, if you really want people to pay you for ad placements, I recommend adding some value to them first - retweet them, add insightful comments to their blogs, share their content, promote their stuff. This also gives you an opportunity to gauge how your audience reacts to it, which gives you c...
Answering this question efficiently requires being able to see how you are currently going about it, so that we can see what you may be doing wrong, and suggest corrections / additions. Feel free to send a link that we can check out. best, Lee
Hi, I think there is a 20/80 rule that applies here too where 20% share is of the quality and great content while the rest is in how well you promote it. We've been doing that too and saw good share on our personal blog at Omnicore. One more tip that I can give is to bring in experts as the Eg...
In our new book, Entrepreneur's Guide to The Lean Brand, Jeremiah Gardner and I tackle how relationships build passionate customers. In our view, products should fulfill a utility promise -- this functionality solves a that specific problem. But fulfilling the promise can only create 'satisfactio...