I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford. Paid acquisition should never be your main driver of new users, ...
If you're asking about how to *start* spreading the word, my fear for you is that you haven't done sufficient customer development to validate the need for your app and inform your core product thesis. Failure to do so will almost always end-up in product failure. If this is the case, you might...
Are you looking at this subject from a marketing or management of growth point of view? In other words are you asking how to grow or how to manage and track growth? Michael michaelirvin.net
The best answer depends largely on your product and the available market. I have been a Value-Added Reseller and have sold products and services through VAR's. I helped one of my current clients set up their reseller and affiliate program. If your product can, in fact, be sold to your target mar...
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...
I recently went trough this with https://www.3dagogo.com and previously with http://www.artgonia.com Find a channel that already carries one side and, find out if you can 'borrow' their content or access to people. For example you can scrape yellow pages listings for car dealerships ( filling u...
Remember when you start a business or are an established business you have to decide who is your perfect customer, since not all potential customers are equal, and not all potential customers are profitable. It is likely that the type of customer who is purely price orientated like those on Elanc...
The best defence is a strong offence. Said another way, the best companies don't spend too much time looking in the rear-view mirror, and instead focusing on the drive ahead. Most web and mobile businesses are not defensible by true I.P but rather speed of execution, great design, responsive an...
Raising capital for a game in todays world is no different then raising money for a movie as it's a "hits business". Find other people who have raised money and ask them who they got money from, then try and convince them that you'll be able to make them money with your game. It's really that si...
There are a couple of key questions embedded in your decision that aren't addressed in your description that make this difficult to provide input: What are you looking to gain with a partnership? (capital, connections, expertise, access to customer base) How much and on what timeline? To use for...