I have a different approach that will give you a more sustainable growth trajectory. You should go with an inbound marketing strategy instead. 1) Get creative with your content marketing to educate your target market on the problems. By creating the awareness, your target market will then look ...
Competing in this category when there are so many dominant incumbents is really difficult. You'll need a product that significantly leapfrogs that of the existing leaders, which means it's likely mobile-first and focuses on a simplified, minimalistic user experience that delivers on the core use...
That is always a tuff call, to take the profit at the start of the project or to make a great profit at the end. Not only is this tuff for you, your customer has the same analysis. I would offer plans that do both, that would give you a mix of the upfront revenue that you need and back end profi...
Absolutely enable it! I know the folks at Sheepdog do this as standard operating procedure for all client domains
I've been developing web and iPhone apps for a while and I usually recommend to first use the provided sharing mechanisms. They provide great flexibility and as well don't require your app to request permissions on external networks. Using the iOS SDK sharing components will also save you preciou...
That's definitely a tricky audience to get in front of online, since those generations aren't on social media nearly as much. Here are a few recommendations: 1) Target a younger audience (and/or baby boomers, who have a stronger online presence than seniors). Figure out how to market your servic...
Common issues are: * Sending the wrong message to a specific target group * The product/service is too complicated or not appealing enough * The reputation is not there - case studies, testimonials and actual reviews More expensive products and services need a solid portfolio of existing custom...
If I may ask, "What's your definition of *mean* marketing?" In my more than a decade experience with companies, people have always asked for smart ways to market a product or service. I haven't found anyone trying to be *mean* with customers, as the word definitely doesn't carries a positive conn...
The way I was approached as a marketing co-founder is that I reconnected with a friend at our high school reunion. He was a highly technical founder who had run his business for a year but wasn't getting the results he wanted. He had no marketing expertise and offered me a majority equity share t...
Where will traffic to the site come from? Do you have a target market identified? Beyond "people who need personal coaching services"? (Which is pretty non-specific to me) Do you know if they are willing to pay for your content? Just putting up a blog is not enough, for either case.