Questions

If you have something that outperforms SEO or PPC for generating sales, then you have something special on your hands. SEO, Email Marketing, and Paid Search generally dominate online marketing as it relates to driving sales. This is true across most, but not all verticals. It is generally the c...

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Contact a local publisher. I have done this before when I had a good idea for a book one time. Yellow pages or Google search then make the call. Good luck!

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It really depends on your relationship with this person, which I didn't think you mention. Do you know him and trust him? If you trust him that's fine. The only issue I see is the time zone difference, you'll just have to work it out between the two of you.

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I have a link to a free course which should be extremely useful. I often refer my clients to enroll https://www.udemy.com/wordpress-basics-how-to-manage-your-website/

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Not necessarily I would think that is dependent upon how closely your product will be woven into the routine functions of the business and which areas of real estate it will apply.

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Hi. Great you have an opportunity to meet with an interested investor so early in the game. Your initial meeting will likely not result in a "yes" or "no," so view it as an information sharing session for both you. Given that, you should: * present the market need you're addressing * convey your ...

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ROAS or ROAS per customer makes a big difference, I normally look at the latter and compare to the total profit made. You can further analysis using ROAS per sq meter (floor area) and study the patterns of the customers and floor areas. Therefore using only a one-sided KPI not only not useful, ...

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It's a great idea, especially if the bigger company has now made it bureaucratic, or complex, and users miss the days when it was a small, stand-alone site. Also, since you were a passionate user, you probably know a few small ways to improve the site. Large companies that buy small businesses ...

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Issuing stock options to employees in a private closely held company can be a complicated matter, from both a legal and tax perspective. The exercise price per share should definitely not be an arbitrary number. It should be the fair market value of the shares on the day the stock options are g...

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Niche down! Find a way to appeal to a certain demographic. You can't compete with Messenger or Whatsapp when it comes to their reach. But you can compete on features or how you position your product. Add features to your product that the bigger products don't have. it could be something lik...

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