Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage. You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to ...
Your skills would be most useful if you were starting your own startup and needed to make an early prototype to show to investors or potential cofounder developers. Your experience in debugging, testing, and agile, could help you get a job as a product manager, and the fact that you have a back...
So my first question is, "What the heck is that?!" Like you're a purple-and-yellow zebra-striped three-foot tall jungle bird. I have no idea what that is, that certification. And your target market won't, not right off the bat, either. They aren't looking for a "Strategic Intervention Coach". Th...
I think we need to reframe the question around what audience do you want to serve? Who do you want to help? Focus on building the best possible resource to solve a certain problem, and trust that the money will follow. One affiliate example I often point to is TripAdvisor. They didn't set out t...
Does it pass the "smell test"? Does the information make sense? Does it seem logical? Did you try it? Call me skeptical, but when I see folks selling the "proven blueprint to making millions in your sleep", I keep walking. If I had the secret money-making formula to make everyone in the world r...
Happy to sign a reasonable NDA and take a call.
The first question I have is why would anybody pay for something they can get for free... Unless the free "whatever" is so difficult to get and free ends up being a lot of money (ie time). If you have a value proposition to take away the pain, then that's a start. Once you have established val...
Choosing a business name is a real hang up for some people. I've met would-be entrepreneurs that get so hung up on the perfect name that they never start! That being said a great name is very important. Gone are the days when a name has to have any industry specific meaning (look at Google, Twitt...
Your emails have a lot of room for improvement. You have to: 1) Give a 1 sentence intro 2) Get right to the point quickly in a clear and easy to understand way. Eliminate all the long winded and confusing language (i.e. everything in quotes: "business attitudes towards....provision") 3) Most p...