With more than a decade of experience in top services firms (Technology products and financial products), being an ex-VP in Client servicing area, and realizing the impact good client servicing can have in keeping and growing your brand- I do know what you are talking about! The sectors which I f...
In theory, sure. In practice, to do this you'd need to find a mostly foolproof way of knowing who was "good" when they signed up*. Will the team reviewing be able to KNOW who is likely to be good? if not, you're just providing friction for signups. This is a perfect thing to test. I'd use c...
I'd recommend framing your Adwords ads in a positive light - instead of calling out specific medical issues in your copy, describe the benefits. (ex: instead of "Experiencing hearing loss?" try "Improve your hearing!") I imagine there are several ways to rephrase your copy to get your ads approve...
Typically Apple and Google will consider coins and credits a type of digital currency. Under their terms and services these types of products in an application must be transacted through the AppStore and Play Store so they get the 30% cut. When I worked for Groupon, building their Android appli...
Don't take no for an answer. If you believe in your app, then ask for investors. Start small and you can ask for more later. Spend as much time as it takes to come up with answering this question..Why would I buy your product or service? This will give you your USP. From there you will develop ...
Although I understand Portuguese, I won't attempt to write it. Here is my answer in English: So you have an Arch. & Engineering firm that just opened. First you need the basics: 1. Business Cards (my team can do design for you) 2. Nice booklets (magazine style) presentations, also called “sa...
Ok, so I'm not an expert in fashion but I know finance. Here is my take: These two would be considered "fast fashion" retailers or better yet, e-tailers. Fast fashion simply means that unlike Coach or American Eagle or Levis, these FF retailers don't have to try to predict fashion 6 months in ...
Instagram is my JAM-- it's a powerful platform in and of itself- understanding instagram places with be paramount to your success-- depending on the demographic of your audience you can really dial into competitors to build brand awareness... While working and in close connection with with brands...
In this kind of situations, what I always suggest is: create a network, work on the ground. Use social netoworks and groups related to the territory you work on. Find the user basin you want to tap into, figure out what kind of other services do they use, and get in touch with them. That's a good...
If you are offering advisory services only, you should propose a retainer structure, or a possible 50% retainer, 50% on milestones or completion. You could also do a monthly retainer based on the length of the project. If you are actually doing some type of implementation work, I would expect you...