A typical and ubiquitous problem faced by any small, medium business is breaking the status-quo. The problem often fails to get resolved due to the sales/number focused approach envisioned by the organization. As a matter of fact, deciding around future enhancement (s) requires a lucid understand...
Recently, I've hit a "tipping point" where I have enough content (blog posts, podcasts, interviews, etc...) that companies now regularly seek me out for advice. "To be known, you must teach" - Nathan Barry After I wrote "This is a web page" (http://justinjackson.ca/words.html) I was contacted b...
Kudos to you for seeing the value in great copy. I love that you mentioned 37signals, which is an organization that's made copywriting part of almost everyone's jobs (or so they've shared on their blog). MailChimp and Zendesk are two others that people often point to re: great copy that builds a ...
I'm going to be making some assumptions with the hope that my answer will be helpful to you (if the assumptions are correct) and others. 1. Make sure YOU are "running" all marketing. By this I mean that those you hire should be following your strategy - not creating it. They should be communicat...
The way we usually do it it: Objective A,B,C. Action A, Result A, Action B, Result B. You want to make sure you're clear about your objectives and the client knows what success will look like weeks/months from now. Simple Headers and bullet-points are enough. This is a good example of really simp...
It can be pretty common. It's different for different networks, some will over-report and some under-report. Google for example generally under-reports conversions, so we adjust for that on our end. Social buys generally over-report due to bots etc. It's definitely annoying but once you get your ...
I would pick up the phone. I think actually speaking with the decision-maker will illuminate how to reach them at scale, objections, and other things you need to know.
I think good life partners for entrepreneurs need patience and empathy. Being an entrepreneur is demanding and has its ups and downs, so you need to find someone who is understanding and supportive. Someone with flexible expectations is better able to cope with the lifestyle of an entrepreneur in...
If you're a service business and haven't been able to make profit, then I highly doubt investors are going to get involved. The beauty of selling your time is you can get people to buy right away, and if they pay anything above $25/hour - then you should make profit assuming you can live off of ...