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ArticleThree Millennial Productivity Hacks for 2017

Three Millennial Productivity Hacks for 2017

80% of Resolutions Fall Short in the First QuarteR

Usually, after the third month of the year your crisp new running gear and fitbit has been designated to the back of the closet as a guilty reminder, and you are counting your steps to the subway station as your day’s exercise. You are not the only one. In fact, according to U.S. News, nearly 80% of resolutions fall short by the second week of February

While Millennials are better than their parent’s generation at sticking to new year’s resolutions, their frantic work and social lives make it hard to stick to plans on the long term. Millennials are ‘experience motivated’ and take up new hobbies and regimes with great intentions, but according to Statistic Brain only 8% achieve their resolut...



ArticleA Four-Minute How-To on Hustling Your Way Into a Startup

A Four-Minute How-To on Hustling Your Way Into a Startup

Exactly one month ago, I landed a job at Roam Co-Living as their Channel Management Consultant. Roam is an international network of co-living and co-working spaces, designed for global travelers and digital nomads who want to see the world without sacrificing convenience, community, and comfort.

Working at a small, rapidly-growing organization like Roam has been an incredible experience, and I would recommend it to anyone. But, I didn’t get this opportunity through a job search, career fair, or recruiter.

It took hustle, plain and simple.

This journey started in November, shortly after I buried the VR startup I had been working on at the time. After a very brief mourning period, I decided to check out an organization called Venture for Ame...



ArticleCompany Activities That Will Strengthen Any Culture

Company Activities That Will Strengthen Any Culture

These days, culture is paramount for having a strong team to execute your business’ vision. Ideas are worthless on their own; without a strong team, you won’t succeed. When building a business, you want employees who deeply about the company. A big piece of that is recognizing that, at the end of the day, they’re just people with normal daily stresses and worries.

My company TheSquareFoot is an unconventional business—we’re taking commercial real estate into the digital age—so we’re used to alternative practices. But like our business model, our unconventional ways have a purpose and rely on three major points: team building, nourishment and fun. Throughout our growth, I’ve recognized a few unconventional ways (that anyone could try) to pos...



ArticleBreaking down silos — no herding cats anymore

Breaking down silos — no herding cats anymore

In my last blog post, I spoke about siloed content caused by silos within an enterprise. Moreover, about the guy who is on the hook to drive the business, generate leads and protect the brand. In most organizations they call him the Chief Marketing Officer or CMO. He is focused on the connected, consistent customer journey.

Yeah, this feels like herding cats — an attempt to control or organize a class of entities which are uncontrollable or chaotic.

Because in a larger organizations, everyone creates content. Sometimes people do not even know that this content ends up being customer facing. Some folks in Support writing some messages in support systems — but is it necessarily on brand and on target?

Let’s break down the customer journey — ...



ArticleCMO of FreshBooks Talks About the Biggest Problem with Scaling Startups

CMO of FreshBooks Talks About the Biggest Problem with Scaling Startups

Stuart MacDonald is a digital business guy who loves making customers happy and building great teams. A mentor, investor, consultant and frequent speaker on things digital and entrepreneurial, Stuart is the veteran of several startups including starting Expedia.ca in Toronto. Stuart went on from there to become CMO and SVP Packages of Expedia.com in Seattle. He also co-founded mesh, Canada’s web conference discussing how the Internet is impacting how we live and work, and meshmarketing, Canada’s one day digital marketing power conference. Most recently, Stuart joined FreshBooks as the CMO, responsible for marketing, sales, support and revenue.

Q: You founded Expedia.ca and changed the way Canadians book travel. How were you able to change t...



ArticleGood Enough Never Is (Or Is It?)

Good Enough Never Is (Or Is It?)

One of the sayings I hear from talented managers in product development is, “good enough never is.” It’s inspirational, always calling the team to try harder and do better. It works to undermine excuses for poor or shoddy work. And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. Especially in teams that are managing by objectives (or OKRs), the pressure to deliver is intense. Under such pressure, the temptation to cut corners, to quit prematurely, or to hand off shoddy work to another department is overwhelming. It requires courage to stand up and say: “this work is simply not good enough. Sure, we could get away with it, but that’s not how we work.” Good m...



ArticleHow to Conquer the New Frontier of SEO

How to Conquer the New Frontier of SEO

Every year, we’ll hear people declare that SEO is dead. Well known entrepreneur Gary Vaynerchuk has declared that its been dying for quite some time. It might be changing, but it’s not dying. Not even close.

Wouldn’t we all love to go back to the late 1990s and early 2000s – a time when simply stuffing keywords into a website’s meta tags, footers and CSS files was enough to guarantee high rankings in the search engines? Not to mention getting paid big money for these simple hacks.

As search engine algorithms have become more sophisticated, most of these tricks have died out. You’ve probably already heard the tagline “SEO is dead”, but for some reason the mindset still persists that figuring out the latest on-page tweaks is the key to natura...



Article3 Ways to Inject Cause Into Your Company’s DNA

3 Ways to Inject Cause Into Your Company’s DNA

Making a difference and making a profit don’t have to be mutually exclusive. In fact, in today’s environment, it’s now status quo to aim for both. Contrary to the viewpoint of our parents’ generation (make money first, then give back), today’s wave of entrepreneurs embed causes into their business models as part of the company DNA — not as an afterthought.

In 2008, I witnessed firsthand many of my peers launching innovative, socially conscious companies in genres such as fashion, retail, and e-commerce; each had a vision to make a difference in the world while creating a profitable business.

Unfortunately, I saw many of these business models fail due to an improper understanding of market forces, unit economics, or undifferentiated value pr...



ArticleMaking Media Work: 5 Ways to Avoid Media Failures

Making Media Work: 5 Ways to Avoid Media Failures

Let’s face it: Media failures happen to the best of us. Sometimes they’re simple mistakes that go unnoticed, and sometimes they’re catastrophic failures that can ruin a business. The vast majority of the time, though, they’re preventable.

At its core, a media failure is when the value exchange between a marketer and a media company breaks down. This can happen because a marketing strategy was poorly planned, the implementation was rushed, or the media company was unable to actually deliver the audience it promised.

That’s why at New Brave World, I always caution the teams we advise to be careful to consider legal timelines and the time and cost exposure that’s connected to custom content creation. It’s also important to ensure you’ve ...



ArticleDreaming in Technicolor

Dreaming in Technicolor

It’s hard to decide who has changed the most in the last 12 years: Thrillist or its co-founder and CEO Ben Lerer.

Back in 2004, Thrillist was frequently described as the male equivalent of DailyCandy, a female oriented email newsletter that sold for $125 million only to be killed by Comcast. To be clear, that is still one of the largest content exits in the Web era, and it inspired plenty of envy at the time. Many expected Thrillist to be flip-bait as well.

Fast forward to today and Thrillist has raised more venture capital than that DailyCandy acquisition– much of it during a $100 million mega round announced last year. That deal rolled up Thrillist and three other media platforms into one company called Group Nine, and Discovery inv...



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