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ArticleSales Funnel Optimization with Hiten Shah

Sales Funnel Optimization with Hiten Shah

Hiten Shah, Co-Founder of Quick Sprout, KISSmetrics and Crazy Egg, is a proven sales and growth expert. His years of experience founding, advising, investing in or working with startups have crystallized into a wealth of knowledge about how to grow a successful company.

If you have the time, watch the video below to hear Hiten reflect on how he thinks about sales funnels. To help you out, we’ve outlined the major points below for your easy perusal, as well as provided some foundational information about sales funnels to further illuminate Hiten’s point of view.

Hiten explains that essentially, a sales funnel is the “step-by-step process of things your user or customer does to accomplish a goal.” You may not think that your customers go th...



ArticleThe FIVE worst work habits I see in the 200+ Millennials I employ.

The FIVE worst work habits I see in the 200+ Millennials I employ.

I have written the post on the 8 reasons that make me different as a millennial boss. I think Millennials are bad asses and can harness their power for good. Remember though that I am on the cusp of generations. I identify about half and half with Gen X and Millennials. I consider myself a bit of a generational fairy….. 🙂

That said, I also have a few bones to pick with my generation after watching and supervising my peers for the last 10 years. Please don’t take it personally, Millennials! I still love you….xoxo.

Here we go:

1. Complaining you worked 70 hours a week once you become salaried.

Every time I hear someone say this I envision myself with imaginary steam coming out of my ears. When I used to hear someone say this I would try to b...



ArticleReady for Anything: Kapture and the Importance of Evolving with the Market — Interview with Mike Sarow, CEO and Co-Founder of Kapture

Ready for Anything: Kapture and the Importance of Evolving with the Market — Interview with Mike Sarow, CEO and Co-Founder of Kapture

“Sometimes your spidey sense is like, ‘I don’t know if either one of these are right,’ but you have to go somewhere. Spinning your wheels, being in neutral? That’s bad.”

When you hear Founders out in the media talking about their product, most of what you hear them talk about is all the things that went right: the hypotheses that were confirmed, the “ahah” moments where all the pieces fell into place.

Founders Don’t Discuss The things they didn’t know

What you don’t hear most Founders talking about: all the things they didn’t know – the times a big bet didn’t pay off, the times when what you thought was true turned out not to be the case, the times when the market turned on a dime and suddenly everything you...



ArticleStartup Founders’ Guide to Hustling a Conference

Startup Founders’ Guide to Hustling a Conference

Here is Clarity.fm’s list of the top conferences for entrepreneurs in North America. These events are the ideal venues to gain exposure, make connections, and get inspired.

But we know that the decision to invest your precious time and money into attending a conference, or any event, is not one that many entrepreneurs take lightly. So, to help you make the most out of your trip, we’ve put together a list of some of the things that you should consider before, during, and after the event.

A True Hustler Prepares

The real conference hustling begins weeks before you arrive at the event. Conferences are a whirlwind of activity often compressed into a few short days, meaning that to make the most out of your stay, you need to come prepared....



Article16 Surprisingly Educational Hobbies

16 Surprisingly Educational Hobbies

Question: What unrelated hobby has taught you the most about business?

Marathon Running

“Running involves discipline and a lot of hard work. You can’t fake it when it comes to finishing 26.2 miles. You definitely get out of it what you put in. Not only does it involve physical toughness, but a considerable amount of mental strength and focus as well. Comparisons can be drawn to business when it comes to knowing your capabilities, working hard, using your wits and not giving up.”

Michael Quinn
Yellow Bridge Interactive
@ybinteractive

Poker

“Poker is a game of incomplete information. You know what cards you have but are making educated guesses and playing odds based on your opponent’s cards. Business is similar...



ArticleThe Challenges and Rewards of the Blended Workforce

The Challenges and Rewards of the Blended Workforce

The blended workforce is made up of people who work full-time and part-time, as well as temporary workers, freelancers, and contract workers.

The so-called “gig economy,” or the rise of popularity in freelance work, that took root with the recovery from the 2008 recession and expanded with the advent of the Affordable Care Act is making the blended workforce the workforce of the future and the workforce of today. Around 40 percent of today’s labor force is made up of non-traditionally working people, including freelancers (sometimes referred to as agile talent, 1099s, consultants, contractors, etc.), temporary workers, and self-employed workers.

As with any labor force, the blended workforce offers advantages and disadvant...



ArticleThe Day After: 11 Things to Do After You Publish a Post

The Day After: 11 Things to Do After You Publish a Post

Clicking the “Publish” button is one of the highlights of my day.

Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.

But it’s not the only reason….

Content marketing remains one of the most effective strategies to grow a blog – any blog.

Eighty-six percent of marketers in North America use content marketing, and 71% of marketers (overall) are planning to increase spending on content marketing.

Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.

If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.

And if you...



ArticleMeet the Crowd2Shelf Winners: Now Available in Staples Store

Meet the Crowd2Shelf Winners: Now Available in Staples Store

They came, they crowdfunded, they conquered, and now it’s time to get to know them better. While the winners of the inaugural Crowd2Shelf contest come from different parts of the country and from different industries, they have one thing in common: they’ve created amazing products that are helping people do more.

We sat down with the winners and got some background into how they’ve grown into the incredible startup product companies they are today.

EVA
Wilmington, DE

Designed by LEDified, EVA™ is the world’s friendliest recessed light. They’ve combined the most efficient LED technology with an everyday practical element of a home: the remote control.

They’ve already pre-sold over 50,000 EVA™ units. Before EVA, LEDified’s founding team devel...



ArticleNancy Duarte: Get Creative With Your Startup Presentations

Nancy Duarte: Get Creative With Your Startup Presentations

Nancy Duarte is a pro when it comes to presentations. Not just giving presentations, but starting them, finishing them, and every step in between. Author and co-founder of Duarte Designs, Nancy Duarte is a seasoned veteran when it comes to incorporating storytelling into speaking and creating connections with an audience.

The below video is the fifth part in a series of 10 in which Nancy shares the key components to making a successful pitch using creativity and critical thinking. Find out what she has to say:

Getting creative (and comfortable) with startup presentations

Back when startup presentations were nearly all slide-based, Nancy used to have a general rule-of-thumb: one slide would equal about two minutes of talking. This was a tim...



ArticleCompany Activities That Will Strengthen Any Culture

Company Activities That Will Strengthen Any Culture

These days, culture is paramount for having a strong team to execute your business’ vision. Ideas are worthless on their own; without a strong team, you won’t succeed. When building a business, you want employees who deeply about the company. A big piece of that is recognizing that, at the end of the day, they’re just people with normal daily stresses and worries.

My company TheSquareFoot is an unconventional business—we’re taking commercial real estate into the digital age—so we’re used to alternative practices. But like our business model, our unconventional ways have a purpose and rely on three major points: team building, nourishment and fun. Throughout our growth, I’ve recognized a few unconventional ways (that anyone could try) to pos...



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