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ArticleWomen’s Business Magazines Don’t Contribute Anything

Women’s Business Magazines Don’t Contribute Anything

When I first left my full time job to try my hand at being an entrepreneur, I thought it would be helpful to join a women’s business networking group. The membership included a subscription to their women’s business magazine which provides exclusive content, advice, and tips for being more business-y.

I won’t name the organization, but I won’t be surprised if anyone recognizes it. I joined just over 6 months ago and every time I have received an issue of this quarterly magazine, I become a little more enraged.

The very first red flag is that inexplicably and despite the fact that the women’s magazine is only available to pre-paying members and can’t be bought in store, it has a price tag on it (but no barcode), presumably to con...



ArticleGetting Hacked: What to Know and How to Recover

Getting Hacked: What to Know and How to Recover

Unfortunately, my site (SujanPatel.com) was hacked again, but I’m happy to report that everything is back up and running – no data lost and no personal information compromised.

I wish I could say that this was the first time somebody messed with my site, but what I’ve come to learn is that getting hacked is part of the price of admission for running on WordPress.

Don’t get me wrong – I love WordPress. The fact that it’s open source and widely adopted means tons of great templates, plugins and add-ons, many of which I use to power this blog. But those same pros turn into cons when you take into consideration the fact that hackers have the same amount of access as you do.

Dealing with the potential for WordPress hacks requires two things – be...



ArticleHow to Stop Company-Wide Games of Telephone

How to Stop Company-Wide Games of Telephone

Imagine stumbling across a Glassdoor review of your company filled with damaging declarations and seemingly unfounded statements. You’d be shocked, right? I know I was.

Our former employee’s description seemed so foreign, I didn’t recognize the company being described. According to the review, we were growing too fast, too furiously; we were operating in a knee-jerk manner.

It was clear the past employee wasn’t aware that we look to hyper-vet everything we do. Decisions are hardly made on whims; they’re quite nuanced. Of course, none of that matters to employees if they’re not hearing the truth.

What had happened? To make a long story short, complete miscommunication on our part.

We’re not the only business that’s dealt with miscommunicati...



ArticleSales Funnel Optimization with Hiten Shah

Sales Funnel Optimization with Hiten Shah

Hiten Shah, Co-Founder of Quick Sprout, KISSmetrics and Crazy Egg, is a proven sales and growth expert. His years of experience founding, advising, investing in or working with startups have crystallized into a wealth of knowledge about how to grow a successful company.

If you have the time, watch the video below to hear Hiten reflect on how he thinks about sales funnels. To help you out, we’ve outlined the major points below for your easy perusal, as well as provided some foundational information about sales funnels to further illuminate Hiten’s point of view.

Hiten explains that essentially, a sales funnel is the “step-by-step process of things your user or customer does to accomplish a goal.” You may not think that your customers go th...



ArticleReady for Anything: Kapture and the Importance of Evolving with the Market — Interview with Mike Sarow, CEO and Co-Founder of Kapture

Ready for Anything: Kapture and the Importance of Evolving with the Market — Interview with Mike Sarow, CEO and Co-Founder of Kapture

“Sometimes your spidey sense is like, ‘I don’t know if either one of these are right,’ but you have to go somewhere. Spinning your wheels, being in neutral? That’s bad.”

When you hear Founders out in the media talking about their product, most of what you hear them talk about is all the things that went right: the hypotheses that were confirmed, the “ahah” moments where all the pieces fell into place.

Founders Don’t Discuss The things they didn’t know

What you don’t hear most Founders talking about: all the things they didn’t know – the times a big bet didn’t pay off, the times when what you thought was true turned out not to be the case, the times when the market turned on a dime and suddenly everything you...



ArticleThree Millennial Productivity Hacks for 2017

Three Millennial Productivity Hacks for 2017

80% of Resolutions Fall Short in the First QuarteR

Usually, after the third month of the year your crisp new running gear and fitbit has been designated to the back of the closet as a guilty reminder, and you are counting your steps to the subway station as your day’s exercise. You are not the only one. In fact, according to U.S. News, nearly 80% of resolutions fall short by the second week of February

While Millennials are better than their parent’s generation at sticking to new year’s resolutions, their frantic work and social lives make it hard to stick to plans on the long term. Millennials are ‘experience motivated’ and take up new hobbies and regimes with great intentions, but according to Statistic Brain only 8% achieve their resolut...



ArticleWhat Appearing on “Shark Tank” Taught Me About My Business

What Appearing on “Shark Tank” Taught Me About My Business

Seven months after filming an episode for season six of ABC’s hit television show “Shark Tank,” I finally received the email I had been waiting for: my episode had an air date, and it was only 18 days away!

My immediate thoughts were relief and terror, in that order. Relief because it was the end of an almost year-long waiting game since producers had first contacted me with an invitation to appear on the show, and terror because I suddenly realized that I had absolutely no idea what my business—or my life—would be like in 30 days’ time.

Moments after receiving the email, I shared the “Shark Tank” news, along with my feelings of excitement and uncertainty, with a friend, Colin McGuire. After a short congratulations, he said something that r...



ArticleThe Day After: 11 Things to Do After You Publish a Post

The Day After: 11 Things to Do After You Publish a Post

Clicking the “Publish” button is one of the highlights of my day.

Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.

But it’s not the only reason….

Content marketing remains one of the most effective strategies to grow a blog – any blog.

Eighty-six percent of marketers in North America use content marketing, and 71% of marketers (overall) are planning to increase spending on content marketing.

Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.

If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.

And if you...



ArticleWhere’s the Money? Takeaways From SheWorx100 Summit – NYC

Where’s the Money? Takeaways From SheWorx100 Summit – NYC

Preseed. Seed. Series A. Series B. Growth capital. Term sheets. Valuations. Cap Tables. Convertible notes. Market opportunity. Venture Capital. Angel investment. Equity Crowdfunding. Family offices.

While the learning curve is steep, getting funding is about more than just an understanding of terms, it’s about the art of relationships. For female founders, the funding landscape has been less than friendly. According to Crunchbase, the number of female-founded, venture backed companies has plateaued at 17% since 2012. Is venture the only way to go? Certainly not. There are a diversity of funding sources founders can tap into. Crowdfunding, for example, is the only type of funding where women outperform men.The SheWorx100 Summi...



ArticleHave You Tried Wishing in One Hand?

Have You Tried Wishing in One Hand?

You know how the rest of that sage advice goes. Dreamers can only take an entrepreneurial venture so far, but that doesn’t mean they aren’t vital. However, dreamers need to be balanced with doers.

It’s the doers who get the funding – and without funding, you don’t have a business. In this video by StartupGrind, founders and investors talk about what actually gets a check written.

George Zachary of Charles River Ventures says he’s just recently figured it out after 17 years of being a venture capitalist: “Almost all the investments I wrote a check into, I had to have the feeling, ‘Would I be a co-founder of this company?’” In other words, are you barking up the right tree with investors?

This doesn’t mean a venture Zachary passed on wa...



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