Unfortunately, my site (SujanPatel.com) was hacked again, but I’m happy to report that everything is back up and running – no data lost and no personal information compromised.
I wish I could say that this was the first time somebody messed with my site, but what I’ve come to learn is that getting hacked is part of the price of admission for running on WordPress.
Don’t get me wrong – I love WordPress. The fact that it’s open source and widely adopted means tons of great templates, plugins and add-ons, many of which I use to power this blog. But those same pros turn into cons when you take into consideration the fact that hackers have the same amount of access as you do.
Dealing with the potential for WordPress hacks requires two things – be...
Imagine stumbling across a Glassdoor review of your company filled with damaging declarations and seemingly unfounded statements. You’d be shocked, right? I know I was.
Our former employee’s description seemed so foreign, I didn’t recognize the company being described. According to the review, we were growing too fast, too furiously; we were operating in a knee-jerk manner.
It was clear the past employee wasn’t aware that we look to hyper-vet everything we do. Decisions are hardly made on whims; they’re quite nuanced. Of course, none of that matters to employees if they’re not hearing the truth.
What had happened? To make a long story short, complete miscommunication on our part.
We’re not the only business that’s dealt with miscommunicati...
Hiten Shah, Co-Founder of Quick Sprout, KISSmetrics and Crazy Egg, is a proven sales and growth expert. His years of experience founding, advising, investing in or working with startups have crystallized into a wealth of knowledge about how to grow a successful company.
If you have the time, watch the video below to hear Hiten reflect on how he thinks about sales funnels. To help you out, we’ve outlined the major points below for your easy perusal, as well as provided some foundational information about sales funnels to further illuminate Hiten’s point of view.
Hiten explains that essentially, a sales funnel is the “step-by-step process of things your user or customer does to accomplish a goal.” You may not think that your customers go th...
Usually, after the third month of the year your crisp new running gear and fitbit has been designated to the back of the closet as a guilty reminder, and you are counting your steps to the subway station as your day’s exercise. You are not the only one. In fact, according to U.S. News, nearly 80% of resolutions fall short by the second week of February
While Millennials are better than their parent’s generation at sticking to new year’s resolutions, their frantic work and social lives make it hard to stick to plans on the long term. Millennials are ‘experience motivated’ and take up new hobbies and regimes with great intentions, but according to Statistic Brain only 8% achieve their resolut...
Trying to recruit an extraordinary business developer to get more sales? Or maybe a top-notch developer to create an app that will make you millions? Regardless of who you are seeking, the rules of recruiting have changed.
Essential supplies include:
It is a war zone. I am not trying to discourage you. Rather, I’m trying to prepare you – to find the very best candidate that will propel your business to the next level and contribute positively to the culture that you’ve worked so hard to create. Not necessarily an MBA, but even “hungry creative kids that want to step up,” says Jason Khan.
Possible hazards you might encounter in the field include:
Clicking the “Publish” button is one of the highlights of my day.
Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.
But it’s not the only reason….
Content marketing remains one of the most effective strategies to grow a blog – any blog.
Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.
If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.
And if you...
They came, they crowdfunded, they conquered, and now it’s time to get to know them better. While the winners of the inaugural Crowd2Shelf contest come from different parts of the country and from different industries, they have one thing in common: they’ve created amazing products that are helping people do more.
We sat down with the winners and got some background into how they’ve grown into the incredible startup product companies they are today.
Designed by LEDified, EVA™ is the world’s friendliest recessed light. They’ve combined the most efficient LED technology with an everyday practical element of a home: the remote control.
They’ve already pre-sold over 50,000 EVA™ units. Before EVA, LEDified’s founding team devel...
“Let them go first when giving you a quote. This way you see where they stand and don’t make the mistake of accidentally up-selling yourself without realizing it.”
“The old saying “it never hurts to ask” is true! Whether you’ve “made it” or are a startup on a shoestring budget, get over your pride and ask your vendor if they can help on cost. Assure them you want to do business for the long haul and build a relationship.”
You know how the rest of that sage advice goes. Dreamers can only take an entrepreneurial venture so far, but that doesn’t mean they aren’t vital. However, dreamers need to be balanced with doers.
It’s the doers who get the funding – and without funding, you don’t have a business. In this video by StartupGrind, founders and investors talk about what actually gets a check written.
George Zachary of Charles River Ventures says he’s just recently figured it out after 17 years of being a venture capitalist: “Almost all the investments I wrote a check into, I had to have the feeling, ‘Would I be a co-founder of this company?’” In other words, are you barking up the right tree with investors?
This doesn’t mean a venture Zachary passed on wa...
In my last blog post, I spoke about siloed content caused by silos within an enterprise. Moreover, about the guy who is on the hook to drive the business, generate leads and protect the brand. In most organizations they call him the Chief Marketing Officer or CMO. He is focused on the connected, consistent customer journey.
Yeah, this feels like herding cats — an attempt to control or organize a class of entities which are uncontrollable or chaotic.
Because in a larger organizations, everyone creates content. Sometimes people do not even know that this content ends up being customer facing. Some folks in Support writing some messages in support systems — but is it necessarily on brand and on target?
Let’s break down the customer journey — ...