As a Founder, chances are you’ve experienced the “eureka” moment -- that feeling of capturing lightning in a bottle when you suddenly strike upon an idea that has you running to tell your friends, family members, and baffled strangers you encounter on the street.

Nine times out of ten, the “eureka” moment is immediately followed by an overwhelming urge to jump straight into the building process because you know in your heart of hearts how incredibly awesome your idea is, and you’re hellbent on getting it into the wild as fast as humanly possible so everyone else can see how awesome it is, too.

Then, before you know it, you find yourself months later, having spent many a sleepless night and tens of thousands of dollars building a product that, come to find out, nobody really wants.

Now what?

Putting the Horse BEFORE The Cart

For all too many Founders, their idea ultimately winds up dying on the vine simply because they didn’t take the time to pause, take a step back, and look at the key indicators that tell them whether or not that specific version of their idea is worth doing, or if any version of their idea is worth doing for that matter. It’s the startup equivalent of putting the cart before the horse. We’re going to do it the other way around.

That’s where idea validation comes in.

The Goal

Proper idea validation is all about putting in the necessary legwork at the beginning to ultimately save you a ton of time, effort, and money in the long run. Once you’ve crossed the finish line, you’ll have checked off a few important goals along the way.

Understand who’s operating in your market and how to properly evaluate them.

Refine your idea based on feedback from industry experts and customers.

Articulate your idea in a way that sparks interest.

Let’s do this!

Research Plan
  • Identify if the problem we’re solving is painful enough to be worth solving
  • Understand who’s already trying to solve our problem and whether we can beat them
  • Determine whether our market opportunity is big enough to pursue

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