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Have an interview plan. What is the purpose of the interview? Don't be wishy-washy. Your two questions today could have used a lot more detail. I do many of these (and am an expert guest) on my blog at http://www.salestactics.org. Here's an example of several: http://www.salestactics.org/sales-e...

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The struggle is REAL! MDs used to get paid by Pharma labs to get their attention (real life exemple: $30-80 just to fill a tiny online form). To my experience (consulting & entrepreneurship in healthcare/medtech), I would say that most MDs do not like emails, social media or cold calls. The best ...

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Hi, I have done this numerous times at both concept/pre-product stage but also once a product is built and trying to figure out "the problem it solves" (this generally happens after someone has tried to take it to market and no one is buying). Do you understand how your future users "solve" th...

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Most podcasts like you're describing start by using the audiences of their guests. This makes it tricky, because you're effectively asking someone to come on your show to leverage their audience for your growth. That's still a value proposition for the guest, however, because it's back links, e...

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Ask them! If you don't have any similar interviews yet, get some done in a niche close to this one. Credibility is important, and if you show you've done some and they listen to just part of one interview, that can be what pushes them over the edge. Everyone likes to talk about themselves. So do...

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