Steve ShawClarity Expert
Bio

I'm a marketing coach who helps my clients generate more business through website development, digital marketing, and paid advertising. I pay close attention to the target audience and offer various service packages to help businesses increase their customer base with a "been there, done that" knowledge that works.


Recent Answers


1. Generating traffic
It's a numbers game. The more traffic you generate, the more sales and success you will have. Fastest way is paid advertising.

2. Marketing automation, email list building
Coaches simply don't understand how to use marketing automation or the value of their email list. You can't compete or build a profitable and sustainable coaching business without growing your list and utilizing automation.

3. Effectively selling their services
Many coaches aren't good at clarifying the problem they solve for the prospect and they don't convey their value well. Of this causes confusion or doubt and they lose sales.

4. Copywriting
Coaches are good at coaching, but not so good at writing effective sales copy (that doesn't sound salesy). Good copy sets you apart, conveys your value and gently persuades the prospect to try your services.

5. Product development
Many coaches have a knack for developing products, but lack the time or technical skills to do so.

6. Scaling
Growing your business from one person making $10k a month to 2-3 people making $25k a month to a team of people making $50k+ per month is not without its challenges.

If you have specific questions about the coaching business you're researching I'm available for a free consultation.
https://clarity.fm/sshaw/free-consultation


I think the best way for you to sell your products would be a product funnel (a lead magnet with opt-in page, a really good sales page for each product, a checkout page and email automation).

If you want to sell more than one product at a time or build a brand you'll benefit from a website with a home page, about and contact page.

Next, send as much traffic as you can afford to your sales pages with FB ads.

This is a reliable way to make sales and grow your brand. Probably one of the fastest too.

However, I don't know what your numbers are... so Facebook Ads may not be affordable.

I'm able to get leads for $0.41 cents, but I've seen average cost per lead metrics ranging from $4 to $22. And that's just leads (email signups) only a percentage of your leads will convert to customers.

My conversion rates are between 10% and 60%, but most people convert below 10% (many times at 1%). That means less than 10% of the people who's email addresses you collect will actually buy one of your products. That's why it's important to grow your subscriber list.

If you're looking for the lowest cost solutions, try the influencer marketing as someone else mentioned. You can get some big wins with this strategy.

This article should give you a good start:
https://www.bigcommerce.com/blog/instagram-influencer-marketing

You can also try selling on FB Marketplace, ETSY or eBay.

Tip #1: Your best option is almost always paid ads (if you know what your doing). They really are cheaper and get results faster... but, you need to have some money to invest in your ad spend.

Tip #2: If you don't know what you're doing, hire it out. Marketing doesn't break the bank. It's an investment. If you're not making $5-$10+ for every $1 dollar you invest in marketing or advertising, you should hire it out.

If you need more information or clarification, book a free consultation.

https://clarity.fm/sshaw/free-consultation


In short...

Generate more traffic and be sure to have a way to capture email addresses.

Your strategy to generate traffic will change depending on many factors, like the type of business, what you're selling, your budget and your competition.

That being said, most businesses can use Facebook Ads or Google Ads to quickly boost their traffic. Paid advertising is generally the cheapest and fastest method to generating enough leads to reach profitability and growth.

After you have the traffic, you can use your metrics to make improvements to your page copy, funnel design and page performance (namely load speed).

I provide additional insights that you may find useful in a similar question I answered recently:

https://clarity.fm/questions/7496/which-business-method-s-or-strategies-is-required-to-make-an-online-business

If you'd like to discuss further... get a free consultation:

https://clarity.fm/sshaw/free-consultation


Start out by tracking metrics and customer behaviors. Use these metrics to produce automatic campaigns that will lead more clients in your direction.

Spend your time on good copywriting that tells your prospects exactly why to buy.

Use Facebook Ads to send you leads that are interested in your business.

Tweak and improve your copy, your funnel design, your ads until your client acquisition cost is cheaper than your ad spend (profitable ads).

The goal is to make $5-$10 dollars for ever $1 invested in marketing. That's a 5 to 10 x return... meaning five times your investment or ten times your investment (in your pocket). Too much lower than 5x and you won't be profitable.

You'll need the profit to reinvest in your ad spend. That's how you can grow your business faster (send more traffic to your funnel, convert more leads (get emails), reach profitability faster by growing your email subscribers faster).

After you have built up your email list, you can remarket to them, educate them, sell new products and services.

And just like with music... no matter how much an artist or band sucks... they always have some listeners and fans. So even if you're not good at marketing yet, you'll still make some sales (as long as your email list is big enough and it's targeted).

Book a free consultation if you have more questions. I'm available for calls between 2PM and 5PM M-F.
https://clarity.fm/sshaw/free-consultation


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