Hello! Improving your business by streamlining workflows and enhancing scalability is a smart move. Here are some expert tips to get you started:

1. **Understand Your Current Processes:** Start by thoroughly understanding your existing workflows. Identify bottlenecks, time-consuming tasks, and areas for improvement.

2. **Invest in Technology:** Developing software to automate business processes can be highly beneficial. Consider investing in custom software, or look for existing tools and platforms that align with your needs.

3. **Hire or Consult Experts:** Depending on your budget, consider hiring or consulting with experts in process optimization, automation, and software development. They can provide valuable insights and solutions tailored to your business.

4. **Prioritize Customer Experience:** To attract more customers, focus on improving the customer experience. Collect feedback, analyze it, and use it to make necessary adjustments to your products or services.

5. **Marketing and Branding:** Invest in marketing and branding efforts to reach a wider audience. A well-executed marketing strategy can attract new customers and retain existing ones.

6. **Scalability Planning:** Plan for future growth by ensuring your systems, processes, and infrastructure can scale efficiently. This includes both technical and organizational aspects.

7. **Data-Driven Decision Making:** Utilize data analytics to make informed decisions. Data can provide valuable insights into customer behavior and areas for improvement.

8. **Employee Training:** Ensure your team is well-trained in using new software and following optimized processes. Well-trained employees are more efficient and effective.

9. **Constantly Evolve:** The business landscape is ever-changing. Continuously evaluate and adapt your strategies and processes to stay competitive.

10. **Compliance and Security:** When developing software or handling customer data, prioritize compliance with relevant regulations and data security to build trust with your customers.

Remember that the specifics will depend on your industry and business model. It may be beneficial to consult with a business advisor or a technology expert to create a tailored plan for your business.

It's not uncommon for candidates applying for a Product Designer role to have some level of experience or familiarity with UX research, as it often complements the design process. However, the extent of their UX research experience can vary, so it's essential to specify your expectations in the job description and during the interview process to ensure you find a candidate with the right skills for your specific needs.