We want to stand out in both very familiar speaking groups and new (and very large) speaking engagements coming up this year for our coaching and consulting. Any idea's how to attract people to the booth and pique their interest?
Doing a lot of pre-show work is more important than what you do at the show. Post-show work should also NOT be an after thought.
Have a give away at your both that they sign up for in exchange for their email address. When talking to people, talk about the problem you solve or their problems that you would solve. Having a signup sheet and gathering emails can be more lucrative then anything else.