Questions

How to design and analyse top performing landing pages for mobile?

Entrepreneurs and Marketers, I want to make landing page specifically to target mobile device users. Is there any tool which can assist me in creating and analysis of landing pages specialize for mobile device use?

4answers

Here is your 1-2-3 Punch answer

1. Use unbounce to make the page and select the best template for you from their template library here http://unbounce.com/landing-page-templates

2. Once setup make sure the leads are going into some sort of CRM system so you can make the most of them personally I prefer Salesforce.

3. Track what's happening on the page with Google Tag Manager + Google Analytics + Crazy Egg (or Session cam)
Google analytics will tell you the data about the technology used, browsers sizes, time on page and crazy egg will give you heatmaps of what people did on that page.

Based on that information tweak your landing page until it gets to a point that it's converting at around 1:5 (the $1 you spend on marketing should be making $5 in sales). My personal ratio is 1:10 but I know way more about split testing then can be explained to you in a simple reply.

4. I Know is said 1-2-3
Look at google analytics data is the bounce rate high? make the page faster split test different Call to actions. Don't stop testing till you hit your preset benchmark.

Josh


Answered 8 years ago

You can use:
1. Google Analytics
2. Mixpanel
3. Optimizely- powerful tool for A/B testing on mobile

There are a number of tools that will help you analyze landing page data.


Answered 8 years ago

For Landing page optimization

Creation & optimization
- unbounce
- ion interactive

A/B and multivariate testing
- Google website optimizer
- optimizely
- monetate

Analytics and user testing
- crazyegg
- mix panel
- usertesting
- kiss metrics

Here are a few links with guidance on optimization
For mobile
http://unbounce.com/landing-pages/best-practices-change-mobile-responsive-landing-pages/

Cheers


Answered 8 years ago

You can keep the following points in mind when you design and analyse top performing landing pages for mobile:
1. Keep it simple.
There is one big factor that keeps coming up again and again: simplicity. And it is extremely important. The longer someone must be on a web page searching around for what they need, the more likely they are to leave. People want to get what they are looking for, fast. No one wants to scroll through tons of clutter to get to your sign-up form.
2. Keep the copy short.
Nowadays, blog posts need to be long form to generate traffic. Anything under 2,000 words is likely to produce sub-par traffic. At the same time, you will find tons of conflicting advice from different sources when it comes to landing page length. Some recommend extensive copy, which means over 2,000 words. Others recommend a more modestly sized write-up. A lot of this ultimately depends on your audience, which you should always keep in mind.
3. Go for short, pithy headlines.
Like the copy on the page, mobile landing-page headlines should be short yet impactful. Do not focus on beefy “clickbait” headlines. That might be a little counterintuitive, but in this case, the most important factor is being clear and concise.
What does it need?
a. Make it specific. Do not be vague in a landing-page headline. It should be immediately obvious what a visitor is supposed to do there.
b. Focus on one desirable thing. I will be coming back to the “one thing” concept later. In the headline, you want to focus only on one key value proposition. What does someone get from acting on the page?

4. Make sure the load time is lightning-fast.
Load time is a part of that. Slow page speed is a conversion killer. Every second counts. On mobile, it does not take long for a person’s patience to wear thin. You will notice that the bulk of people aren’t going to wait more than 10 seconds max for your page to load. If it takes longer, they are gone. The upside to all of this is that by simply improving your page speed, you can reduce the likelihood of a bounce and missed conversion! And luckily, it is a fixable problem. Try using Google’s Mobile-Friendly Test to get actionable ways to fix your speed.
5. Keep the focus on just one CTA: Just as you should keep a mobile landing page focused on just one key value proposition, you should also design it to revolve around one key CTA. Multiple calls to action are nothing but confusing clutter for your audience. You also want the CTA button itself to be big and obvious. In this example from PayPal, you will notice that despite the large image toward the top, your eye is drawn to that big blue button at the bottom. But because that is not the key focus, it is downplayed in the visual design. In contrast, that big blue button sticks out like a sore thumb. You do not even have to think to know exactly what this page wants you to do. That is what I am talking about. Great mobile landing pages, the ones that convert, are clear and simple.
6. If there is a sign-up form, keep it to an absolute minimum: What if your landing page is geared toward getting people to sign up for something? On mobile, you have got to keep it minimal. Remember, people are typing with their thumbs here, not on a keyboard. No one wants to fill out a 10-item form that gives you their full life story. Not with their thumbs. It should be clean and simple.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath


Answered 2 years ago

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