Brand awareness takes brand recognition a step further. It involves recalling not only the business name, but also the general feeling of the business, information about its products and services, and other experiential details. When a business has a level of brand awareness, their marketing and advertising campaigns mean something to their audience. Brand awareness is all about what the mind states your ideal clients enter when they see or hear your company’s name.
No matter the quality of your products and services, no matter how much you spend on advertising, and no matter how much you post to social media, your business isn't likely to get very far if it doesn't have a brand to set itself apart. As you can see, brand awareness is important because it helps pave the way for achieving a variety of your small business marketing goals and objectives like staying ahead of the competition, building an audience, and generating more leads.
Plus, increased exposure does not necessarily equate to increased brand awareness. In addition to the Kleenex and Dunkin Donuts examples above, here are some more companies that have a high level of brand awareness. Using eye-catching visuals, advertising in the right places, and developing a distinct voice in your content, you too can build brand awareness for your company. To effectively execute on your strategy, be sure to identify ways of measuring your brand awareness so that you can make necessary adjustments and improvements along the way.
Few strategies to increase brand awareness are as follows:
1. Impressive guest content
Guest posting is still a powerful way to get your name known in your industry. Create memorable, valuable content and you’ll be introduced to new audiences and make a lasting impression.

2. Infographics
Infographics are a bright and colourful way to display interesting marketing data and statistics.

3. Local partnerships
Another great brand building strategy is to get involved with local partnerships . Partner with other local businesses to hold join intro seminars or festivals. Sponsor local sports teams and donate to charity events.

4. Social media contests
Contestants will share the link with friends and family to get more votes, building your brand awareness as a result.

5. Social focus
With the number of social networks constantly increasing, trying to do active social media marketing on all of them is a fool’s errand. If your business is best suited to a particular network, then do not be afraid to put most of your energy into a few sites. You will not want to totally abandon the other social sites but save your biggest efforts for what you know works.

6. LinkedIn publishing
Recently, LinkedIn began letting all users publish posts right to LinkedIn via the publishing tool. If your posts get enough attention, it could wind up in the LinkedIn home stream for many users. Of course, you can also always set up your own company blog and post there – just make sure you share and promote your posts after publishing.

7. Pro story telling
If you can create emotionally moving, compelling stories that connect deeply with users, they will not soon forget your name.

8. Unique personality
One sure fire way to increase band awareness is by giving your brand a fun, unique brand identity. If you work in an industry were a little dose of comedy or personality is appropriate, being outrageous can make your brand extremely memorable.

9. Podcasts
Some industries, like marketing, already have a hefty number of podcasts that would be tough for a beginner to compete against.

10. PPC advertising
Even if users do not end up clicking on your PPC ad, seeing your name at the top of the search results makes an impression and is incredible for building brand awareness.

11. Remarketing campaigns
Remarketing is a pro strategy for boosting that good old’ brand awareness. Soon they’ll be seeing your business everywhere – on their favourite blogs, while shopping online, etc. This gives the impression that your brand is much larger than it really is.

12. Paid social advertising
Whether or not users convert immediately, every added piece of familiarity counts when users finally are ready to make a purchase.

13. Controversy
Take an unlikely stance on a hot industry topic, and you may find yourself attracting quite a bit of attention.

14. Influencer marketing
Getting friends in high places is another easy way to boost your brand awareness. Find existing influencers in your industry whose business you could potentially complement, rather than compete with. With these brand awareness tips, you will be a super-star brand in no time. When she's not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath