We have been in business for over 55 years offering product and services backed up with knowledge, experience and value. Since then, our competition has created businesses , segmenting both our product and services, ignoring lines of distribution , offering products and services of less quality, and creating a new wave of inexperienced distribution centers, wanna be product showrooms, contributing to willing ignorant professionals and oblivious end users. We sell natural stone products and services handling the import, custom fabrication and installation. We are true full service operation. The marketing of the inferior quality product and services , offering better price points at times, not always, has created a detestable industry that is no longer lucrative to the expert offering value.
As many have noted here, the industry's sands have shifted under your feet and your competitors appear to be winning. Yet the only reference to your customers calls them "oblivious end users."
Have you explored the motivations of your customers--existing and potential--lately? Do you have a handle on what they value outside of cost? You seem to believe that your market has eroded--but is it a function of shifting to a different market segment? Either in customer demographics or geographically?
The lucrative opportunities may still exist, but with different coordinates.
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby
Answered 6 years ago
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