By projecting more confidence in their tone, body language, and delivery, people (global corporate trainers like me) can improve their influence. This can help presentations be more interesting, address difficult queries, and establish a closer relationship with the audience. Flexibility lets one make changes depending on the degree of group participation, therefore improving the results. Moreover, confidence helps participants believe the trainer is more reliable and knowledgeable, therefore promoting responsiveness and trust. This confidence not only helps to control the matter but also supports the trainer's reputation.

Confidence is key, especially in areas like leadership, sales, and fundraising.

If you come across as doubtful while pitching your business, it makes you seem unsure of its success. Imagine what this does to an investor, if you don’t believe in it, why would they?

This doesn’t mean you have to ‘lie’ about your product or service. Lying creates unhappy customers, which harms word-of-mouth marketing and retention rates.

Example:
You’re an early-stage tech startup in the building phase. Your product is buggy, but you’re solving a major issue for your customers. Instead of focusing on the flaws, highlight the ROI of solving that problem. Convince them by saying:

“We’re a startup that will go all in for you, allowing you to co-create key parts of our product as we continue developing. This makes sure the solution meets your exact needs while saving you development resources, all while supporting an early-stage company.”

Feel free to reach out if you want to learn how to speak with confidence to different stakeholders and achieve success.

When I really needed more confidence?
It was the moment I stepped into leadership for the first time—when I officially became “the boss.” I’d led before, informally, but the title made it real. And everything shifted.
Not because I didn’t want the role—I did. I was deeply committed to performing well. I wanted to be fair, strong, helpful, and competent. But that exact mindset—where I had no concern for my own wellbeing and only wanted to get things right—also made me hesitate. It made me nervous about making mistakes, about people’s opinions, and especially about being perceived as “changed” or too tough.
Here’s what I was really afraid of:
That people would say I changed.
And they did. I wish I had the confidence to not let that rattle me. Because the truth is, stepping into a leadership role requires change. You’re not just “one of the team” anymore—you set the tone, hold the line, and sometimes make hard calls. That’s not betrayal—it’s responsibility. Confidence would’ve let me accept that sooner and communicate it with more clarity and calm.
That I’d come off as “the bad guy.”
I spent a lot of energy trying to stay likable. I avoided being too firm, softened my feedback, or took on extra work to “keep the peace.” What I learned too late is this: you can be respected without being feared—and strong without being cold. Confidence would’ve helped me speak with authority and warmth, instead of bouncing between the two.
That I wouldn’t know what to do.
And guess what? I didn’t always know. But I acted like I did, because I thought leaders had to be bulletproof. That only made things harder. If I’d had more confidence, I would’ve asked more questions, invited more input, and created a culture of shared learning from the start.
That I wouldn’t know how to handle “difficult” people.
Early on, I felt outmatched by strong personalities—those who challenged decisions, bent the rules, or quietly resisted change. I tiptoed around them or overcompensated. What confidence would’ve changed? I would’ve trusted my values. I would’ve set boundaries earlier. And I would’ve stood more firmly without needing to become defensive or emotional.
So what would have been different?
If I had the confidence then that I’ve developed now, I would have:
Spoken clearly, even when it wasn’t what people wanted to hear.
Taken pushback as part of the job, not a sign I was failing.
Prioritized clarity over popularity.
Handled uncertainty by leaning on curiosity, not pressure.
Led with a calmer center—even when storms were brewing around me.
Confidence isn’t the absence of fear or mistakes. It’s the ability to move forward with integrity despite those things. It’s the quiet belief that you can handle what comes, and when you can’t—you’ll figure it out.

I would be happy to brainstorm with you what challenges your confidence. I am sure you that once you get over that, many other challenging aspects will take care of themselves.