A B2B growth engine can definitely simplify the sourcing and growth process, but its effectiveness really depends on how it’s structured and how consistently suppliers engage with it. One of the biggest pain points SMEs face is finding reliable suppliers who can deliver consistently while still being cost-effective. Many platforms give access to a wide pool of suppliers, but the challenge is that good ones often get pulled off-platform, or the lack of consistency turns each transaction into a one-off. A well-designed growth engine should go beyond simply connecting buyers and sellers—it should streamline supplier vetting, provide transparency on reliability and pricing, and encourage long-term relationships rather than short-term transactions. Ideally, it would also integrate tools for order management, quality tracking, and performance reviews to help SMEs scale without constantly starting from scratch. For companies struggling to balance supplier reliability with business growth, leveraging a B2B growth engine that emphasizes trust, repeatability, and partnership-building could be a game-changer, as long as the platform avoids becoming just another directory.

Yes - and they don't work because either a) I find a good supplier and take them of the platform or b) I have no concistency in my supplier base because each order becomes a one-off