The easiest way to promote on a shoestring budget is guest posts. Write about the problem your app solves on sites where your target customers will read them. Make sure you've got a strong marketing funnel for the people who click through your articles — if you're not capturing leads properly (...
Invest it in yourself and find a great job that will pay the bills while you work on your own venture. Whether that means buying new work-appropriate clothes, books in your profession, a new certification or even interview coaching is up to you. I'd find a company that is emerging in an industry ...
Debt is nothing more than a math problem. You modify the equation (income/expenses). You modify the outcome. Simple as that. Over 20 years in the debt relief space has shown me its nothing more than a physiological problem, once you get your mindset in check, the math problem takes care of it...
There are two value sets here: yours and the prospect's. You may value your service at $X, but if your prospect doesn't see it that way, that value does not exist. However, you do have to start off with your target value. Have a "base/best case" value, and a "bare minimum/worst case" value. Th...
As a business owner I also feel that for someone to come in and take pictures would feel a bit violating. We've actually had competitors come in and take pictures of our store layout in the past in order to copy. If you're trying to get their interest with a custom poster relevant to their busin...
Honestly? Me. Admittedly, my focus is very narrow -- brand names and domains. But I see an appalling number of good startups begin by blundering in that narrow little area I know. Just as many get it right; yet even the fortunately named sometimes just luck out, without really thinking things...
Excellent question (and excellent answers here too). I'm 18 months into my start-up. That's 18 months of learning what is essential to survival and what is a waste of energy and space. Here is what is helping me most: 1. Communication essentials: Business cards (moo.com), laptop, phone, and Int...