Is it possible the two bank folks are saying the same thing about you and your singular focus on the application? That you don’t have the same depth of understanding on what it takes to make money? Diverse skillsets on a team will occasionally lead to operational disconnects because everyone bri...
The challnege here is that not too many people really understand branding, similar to the way people understand marketing. It does not have a consistent meaning. You will have to educate your csuite or key personnel on the value of developing their brand. Use examples of other companies in your ...