I highly recommend reading the book "Blue Ocean Strategy" that is the best and simplest way to map out the landscape of the marketplace and identify opportunities or methods of differentiation. If you don't have time to read the book I'm sure there videos out there summarizing and explaining the...
Hearty Congratulations on the Global Success of Your Worldwide (Social Networking) App. However : You Do Urgently Need to Get Yourself an American Immigration Attorney ; so that your F1 Visa Status in the USA will not Adversely Affect your Apparently (Rather) Successful Social Media Venture. Ow...
I have done this into enterprise but I would say this advice also follows for B2C. It is hard, slow but very interesting. I would suggest a couple of things: (1) there are so many “experts” on social media to follow and get up to speed. Use this to build a casual network, ask questions on the ...
The general rule is as follows: 1) Create a profile that identifies who your target customer is. 2) Estimate how many of those customers are in the region you are planning on targeting. 3) Estimate your demand rate. Is your product or service mission critical and every single target custome...
An Airdrop is a free distribution of crypto coins (or tokens) to a number of members ranging from the privileged few to anyone who requests it. This distribution is often carried out by the creator of the token or currency in question. The purpose of this free distribution of tokens is multiple f...
The most important thing to understand is your audience, or rather your target customer. In the beginning, it can be a bit overwhelming to all of a sudden tackle half a dozen social media platforms and do them all well. Focus on just one or two platforms where you know your ideal customers ar...
Yes, absolutely! You need to activate the GDPR consent forms and then add a form to your site. I'd explain it to you but this guide does a really good job: https://mailchimp.com/help/collect-consent-with-gdpr-forms/ If you need any help do let me know!
You can of course use analytics that will give you statistics, but will not answer "Why?". Gathering Customer Feedback is crucial and You have to be preprared for low response rates. For better understanding of Customers' interactions with Your site You can use tracking/heatmap solutions (i.e. Cr...
You have to create a different message for different markets. Let's think about Sears marketing for a moment.... For the ladies - See the softer side of Sears For the men - lifetime warranty for Craftsmen Tools. Many companies can market to multiple areas. The one main difference is they are c...
Reach out to me privately. I have a solution for you.