I'm working on a character line. We have copyrighted characters and multimedia featuring them...songs, videos, books. You know what else we have? Corporate sponsors. Are the wheels starting to turn? If you're a toy manufacturer, you get into the action figure business because you want to sell ...
That's a much more complicated question than it appears to be, as there are multiple sources which will get you some of the inventory, but nothing which will get you all of the inventory. If you look at an OTA, they are pulling from typical sources like SABRE or Amadeus, but also from what is in ...
For 100 books (extremely small run), likely best to use a POD (print on demand) service like Blurb or Amazon's similar service (name escapes me right now). Way cheaper to self publish any run size + especially so for small runs.
Happy to help with this and can probably bring lots of ideas to the table. Also, since LOCAL is the focus, you can't just use digital. Most of your bookings are going to come from local non digital marketing, but they will coincide with the digital marketing you do. The efforts need to be combine...
Billboard ads have some of the worst response rates out there and some of the highest costs. The companies that look at things like billboards are the ones who probably won't pay the bills for your marketing services because they'll be bankrupt in 2 weeks since they make poor decisions. Want to ...
A mentor should be someone who has successfully accomplished a goal that you wish to accomplish or have great insight. I personally would like a mentor that is helpful, patient, provides good direction, and doesn't mind communicating with me.
Knowing your target market is a core part of your business plan and go to market strategy. Survey potential customers, find the pain points, offer them a solution which solves it and if they can't live without it you've got a winner. There may be some information online but this is a pretty imp...
I am assuming you are in the US? I'll assume you are. The fact that the patent has been approved proves that in the it can be, its a precedent and US law is precedent bound. As for lawyers, no you'll have to pay for your own lawyers.
I don't have a book recommendation but I will suggest reading everything by Matthew Carroll on Quora. http://www.quora.com/Matthew-Carroll/answers/E-Commerce He's brilliant when it comes to financial modelling and biz models
The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.