If you're CAN-SPAM compliant, showing unsubscribe links, physical address etc, you don't have a policy problem. You have a relevance problem. Frequency and chasing prospects are not bad, as a matter of fact they can be quite good. But you have to be relevant to what the customer expects to get t...
Do you have an idea of what kind of invalid emails you are receiving? That will help you determine which vendor is the best fit for you. For example do you consider support@, info@, or postmaster@ invalid, some vendors will weed those out for you? Or are you just concerned with making sure the...
It always starts with the list. You mention 'non opt-in' lists, which is certainly more troublesome than any domain name. Your best course of action is to get a new domain, re-confirm the lists you have (requiring the subscriber to click through in order to stay on), and only accept confirmed op...
Some of these have been said already, but I think there are a number of ways to stand out as a (to this point) not well known professional. This is basically the strategy I put together and followed to get well known as an SEO and now a growth marketer: 1) Teach others. Start by blogging your ex...
It depends on the source of the leads for the B2C. It is a very personal experience and also depends on the relationship level you have with the clients. I have clients who are very successful with a more moderate approach. We have worked out a pattern where they contact them within 5-7 business ...
There are large, well-established competitors in this space but still room for you to succeed. Does your software specifically meet the needs of your industry or own customer base? You can carve out a niche if it does. Can you integrate it with other industry software? If so, that is another rout...
Have you thought about suggesting existing Customer Relationship Management (CRM) platforms? While they all have learning curves to tackle, they will still surely be time savers compared to starting from scratch. I'm a big fan of Infusionsoft and a Certified Partner but if a robust solution lik...
I use the FB Login App to collect FB Verified leads thru an App on my Fan Page. See this video which explains http://youtu.be/5tjVNf9H_Uk. I have mainly offered a free software trial - 7 day ecourse, or registrations for live hangout events which I also host on my Fan Page. It has been very ...
I can't say what is 'best' but can suggest Criteo as a reputable specialist in this area.
Don't delete them: segment them. Move them to another list for their own retention campaign. Send them a series of 3 messages saying that you've noticed that they haven't read anything from you lately, and you want to make sure that they're still interested in receiving information from you. If a...