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Results for: B2C

B2C marketing means "Business to Consumer". This is a mode of business where we direct target the consumer of product or services we offer, e.g. FMCG products, Garments and apparels, Fashion and style products, Mobile phone networks etc. In B2C marketing we actually target the mass or a single o...

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I don't know about 100, but my very first three clients came through thought leadership articles. I believe that referrals and SEO kicked in after that for a good mix of sources.

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B2C apps typically use a freemium model to make money off of in-app purchases and ad revenue. You could also make a paid monthly subscription model work in several categories, such as Newsstand. The challenge is finding the balance between giving enough functionality away for free so that your ap...

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If you're CAN-SPAM compliant, showing unsubscribe links, physical address etc, you don't have a policy problem. You have a relevance problem. Frequency and chasing prospects are not bad, as a matter of fact they can be quite good. But you have to be relevant to what the customer expects to get t...

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Mobile app that has launched: You need ALL of the following: 1) Trending towards or at 100000 installs within first 90 days of launch; 2) Day 30 retention rate of at least 20% 3) Core "MTM" (metric that matters) healthy (dependent on business model, usage model etc) 4) Evidence that growth is j...

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The typical consultant answer is 'test it' but there are some good places to start. People generally start checking email when they show up to work (yes that includes personal). Sending around 8:30AM will give you a good shot of being at the top of their inbox then. Another good time is before ...

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Bottom-line is that you have to be at a point where the evidence suggests you are ready to spend this capital to create a period of hyper growth connected to a clear path forward to creating a billion dollar business. What that looks like to investors depends on so many different circumstances, ...

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B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.

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It depends on the source of the leads for the B2C. It is a very personal experience and also depends on the relationship level you have with the clients. I have clients who are very successful with a more moderate approach. We have worked out a pattern where they contact them within 5-7 business ...

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Hi, If you are asking how to do it technically then you can use any of the web page development services (e.g. Wix) and add a form that is linked to a list service (e.g. MailChimp). If you are asking how to attract potential customers and persuade them to submit the form then there are a numbe...

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