Do both. Verify but continue to let them use the site in a limited capacity or even better have a message at the top reminding them to verify as they use the site. Keeping the message up will drive the right people to verify and the wrong people to continue to not verify.
I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to g...
I have always wondered about that model when it's not vertical and anyone can sell anything Digital, Physical or Service. (Gumroad, Selify, etc) Marketplaces tend gain traction faster when they are vertical and specific. My best word of advice would be to select the vertical that's bringing in t...
Honestly, through trial and error. Be lean and nimble. If something is not working, change. If it does work, keep sticking your bucket down the hole until the well runs dry.
There is no single best way - that said I prefer to keep in mind that businesses owners get inundated with offers. 100's of emails every day and week - so what are you going to do different..? Instead of cold emailing - just like everyone else - why not set up a webinar and speak to people en mas...
People hate calls. People hate emails. People hate mail. Do you really want your first impression to be that of an interloper and a pusher? Then again, most recipients aren't event going to look at what you send them. What is your niche? Office managers for private family healthcare providers i...
Groupon made a billion dollar business out of email marketing. I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits an...
I would use social. Since you know your potential users are spending a lot of time on their mobile devices and you need to get them to pay attention to their computer, I would market to them through social. Target the social channels that your target market would be frequenting. Don't be afraid t...
It does violate the TOS for most social sites and PPC advertisers. Additionally, you're not doing your end customers any favors because you are selling them access to crap contacts who are not necessarily interested in their product. Don't do it. Build your own targeted list of 1000 legitimatel...
The best methods would be to: 1. Improve your target customers (the people who are receiving your emails) - and not just mass mailing. 2. Personalize the email by using new technologies that adapt each email to the user - and not just by adding "Dear [name of user]. Here's a link to one of the l...