Yes, you can send FB ads to anywhere you want (landing page, webpage, whatever). You just need to have a business FB page to advertise.
Do you already know which products/niches you want to work in? The tallest hurdle I’ve seen block affil success is when marketers lose steam. If you don’t care about the products you promote, will you stay motivated to promote them? Sure, the payout provides motivation but that only gets you so ...
I wouldn't focus too much on likes on FB any longer. In the past FB pushed promoting likes as a way to get "free" reach. Now that they have butchered the "free" reach you really need to pay to play.
I've been in the picture messaging space for a while now with my apps Lutebox (voted one of London's top ten most loved apps) and now Click Messenger. I've written a few articles about the space including a recent post about the Future of Mobile Messaging. Snapchat started out as an app called P...