This is a tricky question, because it's very difficult for a consultant or PR firm to get major press like this for a startup unless the startup has an amazing, innovative product, is doing something so incredible that it has to be talked about, or has a fantastic story behind it. A PR firm is ...
This is anecdotal and I don't have data to confirm but the legal industry is very traditional - disruptive and innovative products can be a tough sell. I think the most important question that you need to answer is do people need legal translations?
You will always be your best PR agency. Because if you can't sell yourself, then no one will be able to sell / market you. In my experience, when I start something with money as the focus I fail. However when I work to create something amazing for others, I win and win big. My advice is to fo...
Staff augmentation vs. project work in A&D are really two different companies. Another key segmentation is work that requires certification (NATO Clearance, secret clearance, Airbus/Boeing training, etc). On staff augmentation, a lot of young firms start off bringing in good ex-employees of the...
Dear Writer, thanks so much for taking the time to write this. To answer this a) I need the background on what you are trying to sell, e.g., are you a law firm and b) what your ultimate objectives are - eg., you write getting attention, what I mean with is it important to have this type of client...
Try Starting at the (Very) Top ; with (Very Senior) HR Officers. One of the Very First Things which I (Swiftly) Learnt about Empowering the Spouses of High Achievers in Medicine , Healthcare , Finance , Academia , Technology , Politics and Law (etc) , 'ab initio' , is that a Substantial Percenta...
First, you have to define what exactly is your marketing department composed of : 1. Do you have technical writers, market analysts, product strategists, branding experts, graphic designers, advertising experts ? 2. What specific function of your marketing department is failing or stagnant ? 3...
I get hit by such calls/emails almost daily. How not to, is often easier than how to and I get fed up of the number cold calls that breach new GDPR regulations. Often they are clearly overseas calls, worse are local calls or number withheld. If I do answer the caller often gets into an argume...
Yes. Who I would recommend would depend on what you'd like to see happen. Are you building only for iOS, or only for Android, or both? Will you have a bunch of content/stuff in your app or just a little? Are you thinking game or non-game app? Do you already have a big fanbase or would you be tryi...
Because the startup costs to get a lot of their customers actually set up on their platform are too high, so free trials for say, 14 days, are out of the question. For example, take a look at http://www.curalate.com/ which uses some really amazing technology to track a customer's brand imagery ...