I would not trade equity for design work. Unless this person will actually become a part of your team and create enough value to warrant equity. Otherwise it is short sighted to trade equity for something you need very early on just to launch. I'm sure your design/brand will evolve over time and ...
Building a brand takes more than a logo. With that said, consistency is key for obtaining a competitive advantage that speaks to your market for longer. I would recommend against using different styles and colors for various purposes and instead maybe avoid using in lieu of the logo use maybe ins...
If app design is the only thing you'd like to do, then I'd say spend all your time and focus developing UI/UX expertise for mobile. In many developing nations around the world, smart devices are giving people their first exposure to the Internet. The way they search, browse, buy, and otherwise be...
I agree it really depends on what you are trying to achieve. It can take sometime to source the right person to do the job. I disagree that you should only outsource to a freelancer if you have a one off project. My designer is a freelancer and I have been using her for several years because I...
I've found designers in two ways: * browsing Behance or another portfolio website and contacting designers whose work I liked * finding a freelancer on Upwork As always when hiring people you will need to go through quite a few options before you find a good fit. Take a good look at their por...