I am not an attorney and this is not legal or "professional" advice. Copyright protection will be the easiest, as an artist's work. However, trademark is what you will really want. And that is not at all as cheap. Overall, my advice is for you to get moving, quit worrying about what theoretica...
Great question, I've dealt with this exact same issue. I've found the best way to look at this problem is by analyzing the problem you are solving for this "lighthouse." Is this something they would build anyway? If so, how much would it cost? Anything less than that is probably a win for them. I...
These are tough questions. It may be possible to hire third party marketing companies that would be able to do some testing for you to give you the metrics, but most likely the best option would be to do the testing in house. I think that you would need to set up a few of these alternative sampli...
Are you tracking when you sell them and the value of them? What kind of POS system are you using?
If you have zero resources, this is exactly how I would proceed. Especially without technical skills. 1.) Go to tomodo.com 2.) Skin the growthhacker.tv site. with your own graphics. 3.) Manually reach out to people on letslunch.com who are developers and show them mockups of your site that yo...
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but ...
I have in the past developed cost-savings calculators and they can be one of the most effective tools in moving an enterprise software prospect through the sales funnel to a closed deal. So I understand why you are so keen to get a handle on these numbers. Unfortunately, you are in a bit of a ch...
I am a patent attorney generally on the patent owner's side. Signing such a clause should make you nervous. You don't want to be responsible for the major company's infringement. The major company is likely getting more benefit out of using your software than your company is making by selling li...
I recommend using a cold emailing marketing solution like mailshake, woodpecker, etc.
If there’s one tool that I recommend above all other solutions it’s ActiveCampaign. ActiveCampaign is the backbone of all of our ventures here at Venture Harbour. It’s easy to use, and easily the most feature-packed email marketing / marketing automation tool for small to medium-sized businesses...