I would consider every product page on your site a landing page worth driving traffic to. Almost everything you would do to optimize a landing page for performance can be done to your internal site pages. This will 1) help you get better results from your existing pages and 2) save you time from ...
I own / operate physical therapy clinics in the Denver Metro area and have been effectively generating leads and generating new patients online for the last 3 years. And the cost of acquisition is surprisingly low (from as little as $0 if you do some of the things in-house to less than $100 for t...
There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...
I have been managing multiple domains/sites for my clients since a few years now and I think the easiest and best way to do it in your case would be setting up simple WordPress sites on each one of them and managing them with something like ManageWP(https://managewp.com/) . If they're niche dom...
Depends on your objective. If you really just want to know whether the idea is viable, you'll get the most bang for your buck by keeping things email-capture-only or putting up a "smoke test" where you have a Buy Now button that redirects to a "it's not available yet; but leave your email if you...
-- Prototype -- I would add that you can create prototypes more simply by just using static images and adding interactive elements to them. I recently discovered MarvelApp (https://marvelapp.com) and you can create mobile + web prototypes for free with them. I would recommend hiring a designer to...
Can you give any industry specific data? What types of products are you selling?
Hi There, Your question is related to a very popular topic which is email list building. This is an area where maximum marketers strugle at the start. It is because building a big and responsive email list is not straight forward. Customers are getting skeptic every day. They take maximum 5 s...
I found a couple of articles with some stats http://www.cmo.com/content/cmo-com/home/articles/2013/11/4/15_Stats_LinkedIn.html and http://www.slideshare.net/punchmedia/linkedin-statistics-2013 BUT nothing specifically comparing landing page results with Linked In. FWIW my view on all social me...