Take a look at how other companies with similar problem resolved it, for example: AirBnB, Uber, TaskRabbit and others. Every one of them, unless they were extremely lucky with timing, used a narrow geographic focus, approaching established communities and fulfilling demand for one side by hand ...
Ensure your profile was compelling. Build a business page. Join related Google groups. Contribute to those conversations. Follow influencers in the space (sometimes they follow back, though the follow first strategy works better on Twitter). Write blog posts and share those on Google+ (and ot...
Pricing for different tasks that require the same amount of time from you tells the Customer (and your subconscious) that you're working at a 5 on task x, but working at a 9 on task y simply because it costs/earns more. That seems to be a disconnect. Your time is your most precious asset, and I w...
The first step is measurement. Do you have a gauge as to how long people are engaging with you app? Typically companies use Appsflyer or Kovchava to measure app installs and behavior. Once you can see where and when people are dropping off you can get a good understanding of what dev changes you ...
The short answer is yes if there is a local station that caters for your catchment area. Thing about the way that you do these radio ads though. If you look at the available data, most reported car breakdowns happen between 8am and 9am on Monday mornings (based on 70,000 reported breakdowns in th...
aaah. I know your struggles. I have a dating app :) At first we would get flagged and it was profoundly frustrating. What we did after was strictly a content marketing strategy with banner ads to download the application in each post and started seeing subscribers and downloads. Have you tried m...
This is not a sarcastic comment: you hire a marketer or marketing firm that knows what they are doing. Marketing is a science and art that requires skill-- it's like a doctor/surgeon for your company. You wouldn't do open heart surgery on yourself-- why would you try to do surgery on your compa...
They've kept it simple, you don't need to fill up sign up forms and remember your user name. Your GSM SIM card is your identity. Secondly, they tightly focused on SMS market. Didn't go for multi party video conferencing, screen sharing, and other seemingly cool stuff.
Ask friends, families, and previous co-workers to refer you.
This will depend heavily on what kind of audio content you're talking about and how you plan to drive awareness for it. Are you talking about a podcast, a heavy metal album, or an ASMR video of you eating ramen? They would all leverage very different platforms and monetization models. I used t...