I've been involved in several projects that hinged upon this question (generally start-ups or web+mobile apps), and it's not a clean or easy answer unfortunately! Plus every developer you talk to is going to try to sell you their services, but what you need is simply the truth! I'd suggest that ...
See Joan Stewart's website, PublicityHound.com . Joan was a journalist for years and is also a publicist, so her site will help you out a lot. I think she recently put together a pack of media templates you can purchase. If you don't see what you need, email Joan and she'll direct you to what you...
Just like most things, the answer is a bit of an "it depends" situation. Generally speaking the more your app functionality/features/experience is tied to calls and SMS then the more probabilistic it is you should need to test the interruptions. FWIW my firm has helped launch dozens of mobile ...
I would use social. Since you know your potential users are spending a lot of time on their mobile devices and you need to get them to pay attention to their computer, I would market to them through social. Target the social channels that your target market would be frequenting. Don't be afraid t...
Are you looking to build a volunteer test group or get professional feedback on the actions of your beta testers?
1. If you're looking for programming companies (companies that create mobile apps), I can refer you to 2-3 such companies. 2. If you're looking for someone to help you manage the project with the programming company, I can connect you with someone. *** I strongly advise that you sign a service p...
How important is scaling? For example, if you're charging $400/hour for consulting and filling 20 hours a week, would you need to scale? Products are great, but there's a lot of unbillable hassle involved in the path toward getting there. Your product needs to have a big enough audience to giv...
In my experience a technical co-founder's primary responsibilities are to be a visionary first, a hacker second and a manager third. first you recruit a tech co-founder to help visioneer what your product can, will and should do. then you have them support the one key part of the development pr...
Better than choose an architecture and try to build the server side of your app, I suggest you to try to find a mate that helps you and was your cofounder. Just you will probably fail in building the app and keeping it working fine in the near future. One-founder teams are very risky for accelera...
I hope this answer will help you in two ways: It should help avoid unnecessary expense being incurred and it should also help you recruit software engineers to build your project. Before you spend a single dime on building, I'd encourage you to validate the idea itself with potential customers....