I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...
It may be your messaging. Do you have current clients? If so, ask them what they like about working with you. That is the message you should use to go to the market. I have several clients where I gave them that challenge, go ask your best clients why they work with you. When they heard the me...
Why not outsource it? An easy search on upwork or fiver could find you the people you need to get your wikipedia campaign done. In the end it will only cost a fraction compared to an entire affiliate program.
Here are my thoughts: "Offering stock options to the first 5". We tested this and it turns out this isn't viable. Not only will you administrative overhead managing your cap table, you're going to turn off investors that may not like the structure. My advice is: keep it simple. 1. Define your...
First of all, congrats on starting your business! I was head of product for a marketplace company in the hiring space for 4 years so I have a significant amount of experience building a marketplace similar to yours from the ground up. I also know how challenging it can be to reach your customer b...
You can use a QR code to print on business cards. There are a ton of sites that allow you to create codes. You can google to see which ones offer the services you need (expires after download, etc)
Using their logo implies that they are truly partners / customers of yours. Is this the case? It not, it is grossly misleading. Otherwise, I would check with them, out of courtesy. They may not want their competitors knowing what software services they use. I don't believe you are legally obli...
Schedule 2 separate calls. The person books a call using the promotion link (or just set your hourly rate to 0), then, change the rate, and have them book another call for a time which is directly after the first one. Alternatively, let them book a paid 30 min call (at half your usual rate) and...
Hello!! That's a very good question you asked. Having been a entrepreneur for more than 7 years now, I understand how entrepreneurs are often serial thinkers and the rate of idea generation is definitely greater than that of execution. Focussing your thoughts and actions on more than one busine...