in my experience it is better not to create the wheel from allover again unless it is very big wheel. So if the business size is small or even medium then i would recommend to subscribe in any marketplace that is already there till the business's size justifies the expenses that will incur to hav...
Do a great video of yourself making art out of horseshoes. Make sure your sound is professional and tell us an engaging story. Cover your interview with lots of B-roll images of you doing your craft. Put extreme close-ups of your tools and materials while we hear you tell your story. Duration 3 t...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
There are 100s of companies targeting the exact same market with a very similar product. Do you have a very different offering? Do you compete on anything other then price? I suggest picking a niche other then startups. Pick a market that is less well served and has larger budgets.
Start with allocating about 1-2 hours a day to reach the industry communities you are affiliated with. We recommend to our clients to work on 1) Twitter 2) LinkedIn and 3) Google+. Our research has shown that the reach on Facebook is not as effective as it is on Twitter. We have clients who have ...
Advertising is one of the ways to get traction, but for most brands it takes over 6 months (or a year) to build any income at all. It's a good way to promote local stores or coffee shops, and cheaper products, but the cost per click is high for online products and the initial investment is signif...
I like to separate your question into 2 sub-questions: #1 How do we determine which side to charge? #2 How much is the right amount to charge? On #1, my answer is that you can charge the side(s) for whom you add the most value. In your examples, Uber really solves a big problem for drivers, it's...
I'll give you the answers that have worked for me, though I wouldn't say you "should" do this. This is where I found the best mix doing similar work. 1 - I would at the very least start with freelancers. There are a lot of great, talented people out there and this is the best way to meet people ...
Quality control is always a concern when working with an overseas vendor, and I can only imagine your frustration with the samples you have received. My advice having sourced from China and many other countries is that you need a person on the ground to make sure your expectations and specs are b...
Besides being trained in the best keyword ranking techniques, you need to have just the right product. Easy to manufacture but not too easy to knock off. Otherwise you will find yourself ranking and then immediately getting chased by others willing to go leaner on margins. Product sourcing and de...